Pocket Editions – serie

This accessible book demonstrates how ideas influenced and defined graphic design. Lavishly illustrated, it is both a great source of inspiration and a provocative record of some of the best examples of graphic design from the last hundred years. The entries, arranged broadly in chronological order, range from technical (overprinting, rub-on designs, split fountain); to stylistic (swashes on caps, loud typography, and white space); to objects (dust jackets, design handbooks); and methods (paper cut-outs, pixelation).

"Women are into fashion, men are into style, style is forever" Domenico DolceWomenswear progresses in leaps and bounds, fuelled by the readiness of women to wear what may at the time be perceived as the radical or outrageous. Not so menswear –menswear evolves, slowly. But from what? Behind nearly every item in the modern male wardrobe is a ‘first of its kind’ – the definitive item, often designed by a single company or brand for specialist use, on which all subsequent versions have been based (and originals of which are now collector items in the booming vintage market). The T-shirt, for example, may now be an innocuous, everyday item, but was created by American company Hanes for US Navy personnel at the turn of the 20th century and was subsequently adopted by sportsmen and bikers. Other items have been designed for sport, farm work, protection and made their way into everyday usage. Icons of Men's Style examines, garment by garment, the most important and famous of these products – their provenance and history, the stories of their design, the brand/company that started it all and how the item shaped the way men dress today.

Symbols play an integral role in branding programs. This book explores the visual language of symbols according to their most basic element: form. Over 1,300 symbols from all over the world are here categorized by visual type, divested of all agendas, meanings, and messages that might be associated with them so that the effectiveness of their composition and impact can be assessed without distraction and so that the reader can enjoy them as a pictorial language in their own right.Every symbol is captioned with information on who it was designed for, who designed it, when, and what the symbol stands for. These sections are interspersed with short but detailed case studies featuring classic examples of symbols still in use, and exceptional examples of recently designed symbols.This comprehensive volume is an indispensable resource for designers working on identity systems, and an engaging showcase of this exciting field. Now in a compact format.

This fascinating book examines every aspect of airline style, from the company liveries and interior designs of planes to advertising, haute couture and airborne haute cuisine.Divided into four sections covering fashion, food, interior design and identity, Airline shows how airborne culture has changed since the 1920s.The book spans the conservative to the outrageous, from saris to hotpants, from Hugh Hefner's private jet to the huge Airbus A380. A wide selection of retro styles are illustrated with illuminating archive material and images of ephemera. Airline uncovers the style, image and experience of the parallel universe that exists at 30,000 feet.

"Logotype mini is the definitive modern collection of logotypes, monograms and other text–based corporate marks." Creative Boom"…this is the kind of publication that makes you think about what a logo can really be" Cent Magazine"…you're bound to find something worth finding in LogoType" Computer ArtsFeaturing more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects.Logotype is truly international, and features the world's outstanding identity designers. Examples are drawn not just from Western Europe and North America but also Australia, South Africa, the Far East, Israel, Iran, South America, and Eastern Europe. Contributing design firms include giants such as Pentagram, Vignelli Associates, Chermayeff & Geismar, Wolff Olins, Landor, Total Identity, and Ken Miki & Associates as well as dozens of highly creative, emerging studios. "…a resource for designers and design students alike" Design Week"…a great resource if you're a professional or looking to rebrand" Advantage PhotoshopLogotype mini is an important and essential companion volume to Logo: The Reference Guide to Symbols and Logotypes (Michael Evamy) and Symbol (Steven Bateman and Angus Hyland) — also available in mini formats. • Features more than 1,300 typographic logos in use today around the world, sorted visually into 50+ categories• Handy, mini version of an essential resource for design professionals and students• Features around 40 "focus logotypes" examined in more detail• Must–have companion to Logo and Symbol minis"…this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects." Creative Boom

Classic workwear, sports and military clothing in a new mini format. Curated by connoisseurs of vintage clothing, the Vintage Showroom is a vast collection of rare 20th-century pieces that fashion designers and stylists pay to view, using the cut and detailing of individual garments as inspiration for their own work. Offering one-of-a kind access, Vintage Menswear now makes this unique resource available in book form. Featuring 130 of the most influential examples of 20th-century and earlier European, American and Asian utilitarian tailoring and design, the book is divided into three sections of sportswear, militaria and workwear, covering everything from 1940s flying jackets and polar exploration suits to vintage French denims. Stunning full-page bleeds and front and back views showcase ground-breaking designs in concept, shape and cut.  Providing over 300 lavishly illustrated pages of rare, must-see designs, Vintage Menswear is the essential choice of 20th-century vintage tailoring and detailing and an inspirational resource for students and menswear fashion designers and stylists.

From the earliest cave paintings through to the internet and street art, this inspiring book chronicles the 100 most influential ideas that have shaped the world of art. Arranged in broadly chronological order, it provides a unique and compelling take on the history of art.The book shows how developments in materials and technology have radically changed the way that art is produced. Each entry explores when an idea first evolved and how it has resurfaced in the work of different artists up to the present day. Illustrated with historical masterpieces and packed with fascinating contemporary examples, this is an inspirational and wholly original guide to understanding the forces that have shaped world art.