Routledge Critical Advertising Studies – serie
Visar alla böcker i serien Routledge Critical Advertising Studies. Handla med fri frakt och snabb leverans.
16 produkter
Branding Diversity
New Advertising and Cultural Strategies
Av Susie Khamis
Inbunden, 2020
997 kr
Lägg i varukorg
Branding Diversity considers how brands both reflect and affect contemporary discussions of cultural diversity. Advancing an innovative, critical perspective on advertising, the book challenges the latent assumption that advertisers are inherently conservative and reluctant to represent anything …
Branded Entertainment in Korea
Av Hyunsun Yoon
Inbunden, 2020
997 kr
Lägg i varukorg
Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea.The book discusses the origins, development, current state, ethics, and regulations of branded entertainment in Korea, …
Consumer Society and Ecological Crisis
Inbunden, 2022
994 kr
Lägg i varukorg
Consumer Society and Ecological Crisis advances a critique of consumer capitalism and its role in driving environmental degradation and climate crisis, placing a spotlight on how marketing and distribution activities help maintain unsustainable levels of consumption.Rather than focusing on the most …
Brand Activism
Advertising and the Ethics of Visibility
Häftad, 2026
370 kr
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This book critically examines how brands determine the visibility of social issues through their advertising practices, informing the ways we are persuaded to feel, think, and act as consumers and citizens.Through a critical analysis of brand responses to ongoing geopolitical events, such as the …
Brand Activism
Advertising and the Ethics of Visibility
Inbunden, 2024
817 kr
Lägg i varukorg
This book critically examines how brands determine the visibility of social issues through their advertising practices, informing the ways we are persuaded to feel, think, and act as consumers and citizens.Through a critical analysis of brand responses to ongoing geopolitical events, such as the …
Branded Entertainment in Korea
Av Hyunsun Yoon
Häftad, 2024
326 kr
Lägg i varukorg
Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea.The book discusses the origins, development, current state, ethics, and regulations of branded entertainment in Korea, …
Branded Entertainment and Cinema
The Marketisation of Italian Film
Inbunden, 2019
1226 kr
Lägg i varukorg
The history of Italian cinema is mostly regarded as a history of Italian auteurs. This book takes a different standpoint, looking at Italian cinema from the perspective of an unusual, but influential actor: advertisers. From the iconic Vespa scooter and the many other Made in Italy products placed …
Alternate Reality Games
Promotion and Participatory Culture
Inbunden, 2019
1226 kr
Lägg i varukorg
Using textual analysis, interviews with game designers, audience surveys, and close analysis of player forum discussion, this book examines the unique nature of the producer/consumer relationship within promotional Alternate Reality Games (ARGs). Historically, ARGs are rooted in advertising as much …
African Luxury Branding
From Soft Power to Queer Futures
Av Mehita Iqani
Inbunden, 2023
997 kr
Lägg i varukorg
Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury brands in an age of cross-platform, intertextual branding.Building on literature examining the …
African Luxury Branding
From Soft Power to Queer Futures
Av Mehita Iqani
Häftad, 2024
327 kr
Lägg i varukorg
Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury brands in an age of cross-platform, intertextual branding.Building on literature examining the …
Branded Entertainment and Cinema
The Marketisation of Italian Film
Häftad, 2022
384 kr
Lägg i varukorg
The history of Italian cinema is mostly regarded as a history of Italian auteurs. This book takes a different standpoint, looking at Italian cinema from the perspective of an unusual, but influential actor: advertisers. From the iconic Vespa scooter and the many other Made in Italy products placed …
Alternate Reality Games
Promotion and Participatory Culture
Häftad, 2022
370 kr
Lägg i varukorg
Using textual analysis, interviews with game designers, audience surveys, and close analysis of player forum discussion, this book examines the unique nature of the producer/consumer relationship within promotional Alternate Reality Games (ARGs). Historically, ARGs are rooted in advertising as much …
Consumer Society and Ecological Crisis
Häftad, 2024
326 kr
Lägg i varukorg
Consumer Society and Ecological Crisis advances a critique of consumer capitalism and its role in driving environmental degradation and climate crisis, placing a spotlight on how marketing and distribution activities help maintain unsustainable levels of consumption.Rather than focusing on the most …
Branding Diversity
New Advertising and Cultural Strategies
Av Susie Khamis
Häftad, 2023
336 kr
Lägg i varukorg
Branding Diversity considers how brands both reflect and affect contemporary discussions of cultural diversity. Advancing an innovative, critical perspective on advertising, the book challenges the latent assumption that advertisers are inherently conservative and reluctant to represent anything …
Male Lifestyle Influencers Promoting Mental Health
Inbunden, 2026
994 kr
Lägg i varukorg
This book critically examines the intersection of influencer marketing, mental health promotion, and contemporary constructions of masculinity. Focusing on male influencers in the United Kingdom, this study considers how Instagram has created space for the public expression and destigmatisation of …
Mapping the Media-Marketing Ecology
Av Jonathan Hardy, Iain MacRury m. fl.
Inbunden, 2026
994 kr
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This text examines the ongoing convergence of marketing and media across industries and formats and offers an authoritative analysis of branded content and forms of media- marketing integration.Drawing on the findings of the three- year Branded Content Governance Project, this book outlines the …
