Wiley Theories in Marketing – serie

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1 produkter

1. 

   Marketing Theory

   Evolution and Evaluation

   Av Jagdish N. Sheth, David M. Gardner m. fl.

   Häftad, 1991

   3035 kr

   Lägg i varukorg

   This thought-provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria. They also develop a list of …