McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

• PROLOGUE xiINTRODUCTION xiiiPART ITHE FIRST 30 DAYS1 Departing and Starting 3Maintaining Bridges 3Consolidating Contacts 7Building the Bank 10Finding a Home 13Gathering Support 172 Setting Up Shop 21Legal Beagles 21Equipment and Supplies 24Local Finances and Design 28Scheduling Your Time 31Accepting (and Ignoring) Advice 353 Welcome to the Marketing Business 39Creating Brands 39Finding Your Value Proposition 43Moving from Avocation to Occupation 46Identifying Your Sweet Spot 49Blowing Your Own Horn 52Million Dollar Consulting® Market Gravity 56Summary of The First 30 Days 59Part I Review 61PART IITHE SECOND 30 DAYS4 Close Encounters of the Client Kind 73Finding that Elusive and Important Number One 73Marketing for Free 76Creating Pipelines 80Creating and Qualifying Leads 82The Million Dollar Consulting® Qualifying SystemTemplate 83Getting Paid 865 Creating Your Digital Empire 91The Internet Upsides and Downsides 91How to Create and Exploit a Great Blog 94The Truth about Social Media 97The Real Estate of Your Website 100When High Touch Trumps High Tech 1046 Pursuing the Ideal Prospect 109The Market Value Bell Curve 109Streams You Enter and Streams You Create 112Delivering While Marketing, Marketing WhileDelivering 115Why Any Partnership Will Work Against You 119Wholesale and Retail 122Part II Review 125PART IIITHE THIRD 30 DAYS7 Diversifying Your Approaches 143The Million Dollar Consulting® Accelerant Curve 143Taking the Role of Expert, Not Consultant 146Building Your Name as a Brand (Yes, Already) 149Broadcasting the Array of Your Services 152Going Viral 1568 Creating Passive Income 159Web-Based Products and Services 159Subscription Services 162Hard-Copy Value in a Digital World 166Remote Coaching 1699 Close to Home: Life Balance 173Drawing People to You 173Maximizing Vacations 176Utilizing Your Support Structure 180Investing Wisely 183Procuring Ongoing Help 186Part III Review 191EPILOGUE: BEYOND THE FIRST 90 DAYS10 The Vital Need to Build and NurtureSelf-Esteem 205Self-Talk 205Support Groups Outside the Home 208Building Efficacy 212The Success Loop 215Avoiding the Roller Coaster but Keeping the Thrill 218APPENDIX 223ACKNOWLEDGMENTS 237INDEX 239

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

• PROLOGUE xiINTRODUCTION xiiiPART ITHE FIRST 30 DAYS1 Departing and Starting 3Maintaining Bridges 3Consolidating Contacts 7Building the Bank 10Finding a Home 13Gathering Support 172 Setting Up Shop 21Legal Beagles 21Equipment and Supplies 24Local Finances and Design 28Scheduling Your Time 31Accepting (and Ignoring) Advice 353 Welcome to the Marketing Business 39Creating Brands 39Finding Your Value Proposition 43Moving from Avocation to Occupation 46Identifying Your Sweet Spot 49Blowing Your Own Horn 52Million Dollar Consulting® Market Gravity 56Summary of The First 30 Days 59Part I Review 61PART IITHE SECOND 30 DAYS4 Close Encounters of the Client Kind 73Finding that Elusive and Important Number One 73Marketing for Free 76Creating Pipelines 80Creating and Qualifying Leads 82The Million Dollar Consulting® Qualifying SystemTemplate 83Getting Paid 865 Creating Your Digital Empire 91The Internet Upsides and Downsides 91How to Create and Exploit a Great Blog 94The Truth about Social Media 97The Real Estate of Your Website 100When High Touch Trumps High Tech 1046 Pursuing the Ideal Prospect 109The Market Value Bell Curve 109Streams You Enter and Streams You Create 112Delivering While Marketing, Marketing WhileDelivering 115Why Any Partnership Will Work Against You 119Wholesale and Retail 122Part II Review 125PART IIITHE THIRD 30 DAYS7 Diversifying Your Approaches 143The Million Dollar Consulting® Accelerant Curve 143Taking the Role of Expert, Not Consultant 146Building Your Name as a Brand (Yes, Already) 149Broadcasting the Array of Your Services 152Going Viral 1568 Creating Passive Income 159Web-Based Products and Services 159Subscription Services 162Hard-Copy Value in a Digital World 166Remote Coaching 1699 Close to Home: Life Balance 173Drawing People to You 173Maximizing Vacations 176Utilizing Your Support Structure 180Investing Wisely 183Procuring Ongoing Help 186Part III Review 191EPILOGUE: BEYOND THE FIRST 90 DAYS10 The Vital Need to Build and NurtureSelf-Esteem 205Self-Talk 205Support Groups Outside the Home 208Building Efficacy 212The Success Loop 215Avoiding the Roller Coaster but Keeping the Thrill 218APPENDIX 223ACKNOWLEDGMENTS 237INDEX 239