Alan Weiss - Böcker

Build a million-dollar business in one of today's hottest professions!

Bestselling business author Alan Weiss provides the inside advice you need to build or expand your coaching business--from developing a common language and shared protocol to providing effective and supportive feedback at every level.

Million Dollar Coaching is packed with tips, checklists, resources, and scores of helpful examples, making this the most valuable one-stop tool available forentering the world of professional coaching. Million Dollar Coaching helps you:

Develop trust and assess performance and progressProvide useful, candid feedbackUse the media to raise your profileBuild long-term client relationshipsCreate value-based and retainer feesDevelop and promote a strong record of success

Replete with all the information and advice you need, Million Dollar Coaching is the first step to making a million in the competitive field of coaching.

Build a million-dollar business out of untapped referrals!

Alan Weiss has taught thousands of people how to put their expertise to work through consulting, speaking, and coaching. Now, in Million Dollar Referrals, he takes it to the next level, giving you the tools to leverage relationships with current clients—and grow your business exponentially. Million Dollar Referrals reveals Alan Weiss’s powerful system for cultivating relationships and generating more business than you ever thought possible. Learn how to:

Build sincere, trusting relationships with current and past clientsTailor your referral requests to the personality of the clientIdentify opportunities to communicate the value of your servicesStay in touch throughout the year—with everyoneBuild a repository of references, testimonials, and other referrals in writing (or on video)

The intent of this book -- the author's goal for you — is to understand the baseless underpinnings of almost all our fears. You read that correctly -- almost all our fears -- and therefore to discard them. The author has expertly coached leaders and managers in the discovery of, examination of, elimination of, and sustained freedom from fears.We all know people who are charming and articulate, but flounder on a stage addressing colleagues; musicians who master intricate scores but can’t play the basics when asked to solo; athletes who "choke"; business people who are strong until it comes time to ask for the business; people who consistently feel like "imposters."We are far better at dealing with external, tangible fears than our own imagined ones. We purchase insurance, watch the safety demonstrations, know how to use the Heimlich Maneuver. But those are responses to rare and often never-occurring emergencies. Our mythical and monstrous fears are daily dark clouds, masking our talents no less than depression or guilt.It’s time to realize there is no monster under the bed, never has been, and never will be without having to check nightly and without needing a weapon on the night table. Picture yourself freed of restraints that you could never properly articulate and were loath to discuss, but which you carried on your shoulders constantly, a dead weight, nonetheless.Essentially, this book is for entrepreneurs, business owners, and those who seek a better position for themselves and their talents, but who procrastinate, delay, and hang back. It’s about isolating and overcoming the internal fears that we generate every day like a geyser, triggered by time, events, or shifts in the environment. We are our own worst enemies and we ignore the practical remedies to escape fear because we use our energies instead on blaming everyone else.

For over 30 years Alan Weiss has consulted, coached, and advised everyone from Fortune 500 executives, state governors, non-profit directors, and entrepreneurs to athletes, entertainers, and beauty pageant contestants. That’s quite an assortment of people, and they run into the thousands. Most of them have had what we euphemistically call "means," and some of them have had a lot more than that. Others have been aspiring and with more ends in sight than means on hand. Alan Weiss states: I’ve dealt with esteem (low), narcissism (high), family problems, leadership dysfunctions, insecurities, addictions, and ethical quandaries. And I’ve talked with them through the coronavirus crisis. But don’t get the wrong idea. About 95% of these people have been well-meaning, honest (to the best of their knowledge), and interested in becoming a better person and better professional. Otherwise, they wouldn’t be talking to me. I found the equivalent of the "runner’s wall" in their journeys, where they must break through the pain and the obstacles and then can keep going with renewed energy and spirit. But runners know how far they must go after the breakthrough, be it another half lap or another five miles. There is a finish line. I’ve found that people in all positions, even after the "breakthrough," don’t know where they are in the race, let alone where the finish line is. They do not know what meaning is for them. They may have money in the bank, good relationships, the admiration of others, and the love of their dogs. But they have no metrics for "What now?" They believe that at the end of life there is a tallying, some metaphysical accountant who totals up their contributions, deducts their bad acts, and creates the (hopefully positive) difference. That difference, they believe, is their "legacy." But the thought that legacy arrives at the end of life is as ridiculous as someone who decides to sell a business and tries to increase its valuation the day prior. Legacy is now. Legacy is daily. Every day we create the next page in our lives, but the question becomes who is writing it and what’s being written. Is someone else creating our legacy? Or are we, ourselves, simply writing the same page repeatedly? Or do we leave it blank? Our organic, living legacy is marred and squeezed by huge normative pressures. There is a "threshold" point, at which one’s beliefs and values are overridden by immense peer pressure. Our metrics are forced to change. In an age of social media, biased press, and bullying, we’ve come to a point where our legacy, ironically, is almost out of our hands. Yet our "meaning" — our creation of meaning and not a search for some illusive alchemy — creates worth and impact for us and all those with whom we interact.

As an experienced consultant, you'll find this unique book an invaluable aid in establishing the leverage needed to bring highly-qualified prospects and new business to your doorstep. Written by Alan Weiss--an internationally recognized expert in consulting and marketing--this essential resource, the second book in The Ultimate Consultant Series, will help you develop the skills you need to achieve valuable brand recognition quickly and effectively. How to Establish a Unique Brand in the Consulting Profession will help you create a brand that will make you "Number One" in your particular areas of excellence, no matter how broad or narrow. And, perhaps worth the price alone, the book offers a glimpse into the important trends that are shaping the future of branding."Alan Weiss should be branded as The Consultant's Consultant! His new book, How to Establish a Unique Brand in the Consulting Profession, is another proof of the value of his insights into the marketing and strategy of the consulting profession. He's right on the mark in terms of what consultants typically don't do and certainly need to do to succeed."--William C. Byham, chairman and CEO, Development Dimensions International, Inc. (DDI)

A fun and creative guide to keeping customers ecstatically happyBusinesses are used to competing for market share, inexpensive labor, and time-to-market, but today's biggest competition among top firms may be the war for top talent. Today's best organizations are reaching across traditional geopolitical and cultural boundaries to attract and retain the best and brightest workers. In The Talent Advantage, authors Weiss and MacKay tap into their long experience as experts in talent recruitment and retainment to explain why today's business leaders must take firm control of the talent hunting process to ensure great hires. Here, they show leaders exactly how to do that.

Features contributions from the Cabot Group, a major consulting organization formed by the retired executive vice presidents of human resources from Colgate-Palmolive, Merck, Xerox, Nortel Networks, and others.* Lets these former executives speak their minds about issues that range from diversity to downsizing, from board participation to boredom, from productivity to pop psychology, and everything in between.* Includes a series of vignettes, personal reminisces, defeats, victories, and other insightful, behind-the-scenes revelations about the power and impact of the profession on corporate life and individual well-being.

The expert guide to effective internal consultingThis book guides internal consultants through the steps necessary to bolster their credibility, build relationships within the organization, develop internal marketing abilities, and apply proper methodologies to their work. Alan Weiss, an experienced consultant, provides practical techniques the internal consultant, internal human resources practitioner, and any other internal change agent can use to excel at work, advance their careers, and become valued assets to their organizations. Some of the major subjects covered include setting up the proper environment for success and establishing peer-level interactions.Alan Weiss, PhD (East Greenwich, CT), has consulted with hundreds of organizations around the world, including Mercedes-Benz, Hewlett-Packard, Merck, and Chase. He lectures widely and appears regularly on radio and television to discuss productivity and performance. He is the author of twelve books, including Getting Started in Consulting (Wiley: 0-471-38455-0), The Ultimate Consultant (Jossey-Bass: 0-7879-5508-6), How to Acquire Clients (Jossey-Bass: 0-7879-5514-0), and Process Consulting (Jossey-Bass: 0-7879-5512-4).

The practical toolbox for readers of Million Dollar Consulting This useful guide provides specific checklists, guidelines, templates, and actual examples for every step of the consulting process. It covers marketing, sales, meetings, implementation, follow-up, invoicing, practice management, insurance, equipment, subcontracting, and scores of other elements. Thousands of people have bought Weiss's Million Dollar Consulting and started their own consultancy. Now, this handy resource goes hand-in-hand to provide all the tools new consultants need to enact all the recommendations and ideas in Million Dollar Consulting. Alan Weiss, PhD (East Greenwich, RI), has consulted for hundreds of organizations around the world, including Mercedes-Benz, Hewlett-Packard, Merck, Chase, American Press Institute, and the Times-Mirror Group. He is the author of 12 books, including Getting Started in Consulting (0-471-47969-1) and Organizational Consulting (0-471-26378-8).

The Ultimate Consultant--the first book in a series written for experienced practitioners--is filled with helpful interviews and vignettes from an array of successful consultants from around the world, and offers the templates, examples, information, and tools you need to transform your business. This essential, hands-on resource includes: * Forty tips that can increase your fees--tomorrow* Ten tested techniques for springboarding to potential clients* Information on how you can make money while you sleep with newsletters, audio and video, commercial and self-publishing* Ten-criteria to test peer-level collaborators* The simplest, most effective time management tool ever* 50 techniques to enhance life balance With this indispensable resource as your guide you can learn how to become an ultimate consultant and take your business to new heights!

Great Consulting Challenges: And How to Surmount Them showshow consultants can use the wisdom gleaned from Weiss's ownpractice and from other seasoned members of the profession to helpovercome persistent problems and next-level challenges. Weissexplains that as consultants' careers develop and become moresophisticated and complex, so do the challenges they encounter. Forexample, the question of price competition occurs at every level ofthe consulting business, yet the techniques for astutely resolvingthe issue can be vastly different for the veteran consultant ascompared to the novice who is merely trying to establish a newbusiness. In this book, Alan Weiss discusses the great consultingchallenges in key areas such as marketing, selling, delivery, andpractice management and offers practical advice for overcomingcommon problems and learning to thrive as a consultant.

Follow the expert advice in this book--the fourth in The Ultimate Consultant Series--and you won't fall victim to the success plateau that undermines many consultants. If you feel that your work has become easier, it may be that you're not climbing "up" but rather moving laterally. And, sooner or later, your plateau will begin to erode and you'll find yourself on a decline. In How to Acquire Clients, Alan Weiss, internationally recognized consultant and author of the best-selling Million Dollar Consulting, shows you how to continue to move "up the mountain."

Employee engagement, accountability, and true commitment--not management’s well-thought-out initiatives--are the real key to achieving results. In The Power of Strategic Commitment readers learn how to improve strategic processes by enlisting the support of managers, employees, boards, suppliers, investors, and others to promote company-wide ownership. The book outlines the key factors that determine commitment and reveals how readers can continuously measure buy-in, involve everyone in creating their own piece of a larger organizational future, tailor commitment strategies for individual employees, keep everyone on the road to achieving stated goals, hire fully-engaged talent, and create a commitment-inspiring rewards system.Most managers and executives don’t have a clear system for ensuring the support they need from those around them. But creating and sustaining the kind of buy-in that drives results starts with you. The Power of Strategic Commitment provides practical methods for getting everyone to not only accept and support, but actually embrace organizational initiatives and promote long-term success.

Even senior people, business owners, and board members are unaware of the nuances of influence on a daily basis. They think in a straight line and try to "strike deals," use hierarchical power, make "trade-offs," or bargain as if at a flea market. They unwittingly sacrifice vital needs to gain minor and temporary bright, shiny things. Influence is not about fast-talking, it’s about fast-thinking and carefully constructed language that one applies within a specific context. Influence is thought to be programmable—that is, it can create scarcity or consistency of positive responses. In reality, it’s about accountability, innovation, and leverage. No pre-pandemic strategy is worth a cent in a post-pandemic world. There is no "new normal" or "return to normal." There are only new realities. In this book, one of the boldest, most aggressive, most successful consultants in the world makes his predictions and provides recommendations that may frighten and stun, but ultimately can lead to market domination. Million-dollar influencers understand that influence doesn’t mean kissing up to everyone. While we may all be equal as human beings, not everyone has a stake in the outcomes in the business of influence. Some will resist change for the sake of resisting change. They lack imagination or let fear hold them in place. Recognizing actual stakeholders will guide your positioning of stakes in the ground that will mark critical positions leading to your desired outcome. Features How consensus building is something to live with, not something to die for The fundamental difference between accountability and authority The need for innovation and even improvisation in wielding influence The scientific and magical contrasts of language How to effectively maneuver within political environments How to rally the right stakeholders at the right time The powerful role of consequence

No pre-pandemic strategy is effective anymore. None. Not for organizations large or small, for-profit or non-profit, domestic or global. Claims of a "return to normal" or "the new normal" are ridiculous. What we’re facing is really a "new reality," and that reality is the need for agile strategic decisions and pragmatic views of the future. That means that strategy formulation can be reduced to a few days and the view of the future can only be 12–18 months. This is the antithesis of Peter Drucker’s approach to strategy, but his highly effective approach was developed at GM three quarters of a century ago. It’s time to move on.Alan Weiss has developed an original and completely new approach to strategy which thus far has certified over 100 people globally, delivering this approach to scores of firms of all types in four countries. More than two dozen firms are using this approach.Sentient Strategy is based on two modern dimensions: awareness of the environment in which the organization exists and has influence, and consciousness of the impact of actions being considered. The old SWOT (strengths, weaknesses, opportunities, threats) approaches are currently equivalent to riding down the freeway on a horse. We must drop the hubris that has led us to believe we can see years ahead and anticipate what’s coming. No one predicted the Internet No one predicted the latest pandemic.It’s time to turn volatility and disruption on their heads and use them as offensive weapons in the marketplace instead of trying to protect ourselves from them. Imagine a strategy that an organization can formulate in just a day or so, revisit easily and frequently, and design a series of shorter-term, viable futures. "Sentient" means "perceptive" and "self-aware." It doesn’t mean "one size fits all" from a cookie-cutter firm’s approach to strategy.Alan Weiss equips the reader to consider using this approach independently. These are new times—a new reality, a "no normal™"—hence, it’s ridiculous to use old approaches to strategy. There’s a clear reason why Sears didn’t morph into Amazon and why Hertz surrendered its number one spot to Enterprise.

This book is based on the author’s lengthy experience in creating communities and helping organizations and individuals thereby providing for evangelism and sustained growth. The result is dynamic marketing and sales at low, or no, cost of acquisition. Thus, communities are powerful sources for business owners, executives, and entrepreneurs. The research and literature supporting communities and the power of referral, peer-level influence, and normative buying pressures is enormous. This is not an internet-based or “pyramid marketing” initiative, which is based on a zero-sum game and is unethical or illegal. These communities are both “live” and remote and become perpetual-motion sales machines. Most organizations have the raw materials for successful communities, but they don’t realize it, nor do they know how to go about creating them.This work is the remedy. The author believes that many people are still “lonely” and isolated post-pandemic with remote work or hybrid work. Communities can embrace these people to build camaraderie and higher performance. The key benefits include gaining value for merely bringing people together who normally would never have met; providing viral marketing among members, which is effective 24/7; easily creating global communities to expand business; and dramatically building brands. Essentially, this book will enable the reader to use over a dozen pragmatic, sequential steps to organize resources, publicize, gain members, provide instant value, and assemble critical mass for the community to continually add members and perpetuate itself in “The chain reaction of attraction”®.

In today’s volatile business environment, professionals face relentless pressures that erode confidence and self-esteem. Too often, worth is confused with performance—rising with each “victory” and collapsing with every “defeat.” This book challenges that cycle, showing how true self-esteem can remain steady, resilient, and empowering without tipping into arrogance or slipping into impostor syndrome.Drawing on proven techniques, it demonstrates how resilience means bouncing forward from setbacks rather than retreating, and how self-worth must be distinguished from efficacy. By breaking free from herd mentalities, external validation, and self-doubt, leaders and teams can reclaim their autonomy, project confidence, and thrive in times of disruption.The methodology outlined here equips readers to:Gain rapid acceptance of ideas and accelerate career growth in any organizational setting Improve health and well-being by reducing stress, guilt, and fear Achieve greater success in entrepreneurial ventures, partnerships, and solo practices Develop a clear, independent perspective on business and the world Build trust in one’s own judgment, enabling faster, more confident decision-making This book is a practical guide to cultivating self-esteem as the foundation of resilience, adaptability, and leadership. It empowers professionals not just to survive change -- but to lead it.

Bestselling author of Million Dollar Consulting shares the secrets of writing winning proposals Intended for consultants, speakers, and other professional services providers, Million Dollar Consulting® Proposals ends forever the time-consuming and often frustrating process of writing a consulting proposal. It begins with the basics—defining these proposals and why they are necessary—and coaches you through the entire proposal process. In this book, you'll learn how to establish outcome-based business objectives and maximize your success and commensurate fees.From bestselling author Alan Weiss, Million Dollar Consulting Proposals delivers step-by-step guidance on the essential element in creating a million dollar consultancy. Outlines the nine key components to a Million Dollar Consulting proposal structurePresents a dozen Golden Rules for presenting proposalsOffers online samples, forms, and templates to maximize the effectiveness of these toolsThe New York Post calls bestselling author Alan Weiss "one of the most highly regarded independent consultants in America."Alan Weiss's expert guidance can lead your consulting business to unprecedented success, and it all starts with a million dollar proposal.

Follow the expert advice in this book--the fifth in The Ultimate Consultant series--and you will learn what it takes to work effectively with clients to launch and conduct projects and bring them to a successful conclusion. Alan Weiss, internationally recognized consultant and author of the best-selling Million Dollar Consulting, shows you how to form partnerships with clients who will enthusiastically assist and support the implementation of all your consulting projects.

Revamp your life to grow, evolve, and become who you want to be Lifestorming is the indispensably practical handbook for becoming the person you want to be. Redesign your life, friends, behaviors, and beliefs to move closer to your goals every single day, guided by expert insight and deep introspection. Written by a veteran author team behind almost 100 books on human behavior, this guide helps you learn why you do things the way you do them, and how to do them better. The Lifestorming Test allows you to assess your current state in concrete terms, and assess your ability to change and adapt — from there, it's about identifying people, actions, habits, and beliefs that either support your personal and professional growth or hold you back. You'll learn the six building blocks of character, challenge your belief system, develop a leadership mindset, and overcome the fear and guilt of success. You'll map out an action plan, and learn how to continually move forward at work, at home, and in everyday life. We often don't realize how much of our natural default is established by others. Whose goals are you working toward? Are you measuring your progress with the correct yardstick? This book shows you how to take a step back and compare your life today with the future you want — and build a plan for changing track toward constant evolution and growth. Assess your current state and your capacity for changeDevelop the right goals and the right metrics to create the future you wantLearn how character evolves, and why it's essential to growthChange your habits and behaviors to consistently grow and evolveWe all carry around old baggage, obsolete "friendships", and counterproductive beliefs — and every day, they pull us a little further away from what we really want. Lifestorming is your real-world guide to shedding the stagnation, and allowing yourself to grow into the person you want to become.

The definitive guide to getting out of the office and getting into consulting Getting Started in Consulting, Fourth Edition is the acclaimed real-world blueprint to professional and financial freedom. For nearly two decades, this invaluable resource has helped thousands of people quit the daily grind and become their own boss. This practical and motivational guide provides the tools and knowledge to control your future and secure your fortune. From establishing goals and sorting out the legal and financial paperwork, to advanced marketing strategies and relationship building techniques, this indispensable book offers step-by-step instructions for you to establish and grow your own consultancy business. This extensively revised and updated fourth edition includes new and expanded coverage on topics including utilizing informal media, changes in legal and financial guidelines, key distinctions of wholesale and retail businesses, and much more.Author Alan Weiss delivers expert advice on how to combine minimal overhead with optimal organization to produce maximum income. Every step in the process is clearly explained, including financing, marketing, bookkeeping, establishing your fees, and more. This guide is a comprehensive, one-stop source for everything you need to prosper in the rapidly expanding world of private consultancy. Adopt a pragmatic and profitable strategy to achieve incredible results from your consultancy businessLearn to identify and address the most commons issues facing your prospects and clientsLeverage technology to reduce labor, maximize profitability, and increase discretionary timeAccess sample budgets, case studies, references and appendices, downloadable tools and forms, and online resourcesThe modern business landscape presents unique opportunities for those willing to take the leap from corporate offices to home offices. Getting Started in Consulting, Fourth Edition is the must-have guide for anyone seeking to cut their own path to their own consulting business.

The new edition of bestselling real-world guide to consultancy success, from the “Rock Star of Consulting” Alan Weiss The second edition of The Consulting Bible: Everything You Need to Know to Create and Expand a Seven-Figure Consulting Practice remains the most comprehensive and practical guide to the consulting profession, from launch to high growth, from marketing to implementation. Legendary consultant, speaker, and bestselling author Alan Weiss shows you how to create an independent or boutique consulting practice and take it to seven-figure success. Step-by-step, this invaluable resource guides you through attracting clients, maximizing your value, and achieving your career goals. In the decade since the first publication of The Consulting Bible, an array of significant developments has dramatically impacted the consulting profession: shifts in social consciousness, the Covid-19 pandemic, tele-consulting and virtual meetings, the globalization of the economy, the growth of social media, and many more. This exhaustively revised new edition provides specific approaches and techniques for mastering the new consulting environment and turning volatility and disruption into unlimited opportunities. Designed to help you become the authority and expert that organizations turn to again and again, this book is your one-stop resource for:  Building a strong global brand that draws people to you Marketing remotely to reduce costs and allow for higher fees Mastering the latest implementation techniques Forging strong relationships with the buyers of a new generation Selecting the consulting methodology that best fits your requirements Writing proposals and creating testimonials and references Using advanced technology to sell and deliver your services Written for newcomers and veterans alike, The Consulting Bible: Everything You Need to Know to Create and Expand a Seven-Figure Consulting Practice, Second Edition, is essential reading for every solo consultant, entrepreneur, and principal of a small consulting firm.

The latest edition of the leading guide to consulting engagement pricing, from the “Rock Star of Consulting” Alan Weiss In the newly revised Third Edition of Value-Based Fees: How to Charge – and Get – What You’re Worth, best-selling author, speaker and renowned consultant Dr. Alan Weiss delivers a thoroughly updated guide to proposing, and receiving, consistently high fees that are based on the value you deliver to each client you serve. The author walks you through the many reasons that time-and-materials pricing models are outdated and inadequate and how to convert existing clients to your new value-based fee model. He also discusses fundamental new developments in consulting, including the remote delivery of services, the waning market power of the consulting giants, economic globalization, and the shift from project work to advisory work. Among the step-by-step techniques and strategies provided in the book, you’ll find:  How to establish value-based fees, including determining your unique value and creating a “good deal” dynamic How to create, capitalize on, and market to trusted advisor relationships How to implement fee increases immediately, prevent and rebut fee objections, create consulting products, and explore lucrative new fields Perfect for newcomers to the consulting field as well as time-tested veterans, Value-Based Fees is an indispensable guide for every solo consultant, entrepreneur, and small consulting firm.

Originally published in 1995, Large Deviations for Performance Analysis consists of two synergistic parts. The first half develops the theory of large deviations from the beginning, through recent results on the theory for processes with boundaries, keeping to a very narrow path: continuous-time, discrete-state processes. By developing only what is needed for the applications, the theory is kept to a manageable level, both in terms of length and in terms of difficulty. Within its scope, the treatment is detailed, comprehensive and self-contained. As the book shows, there are sufficiently many interesting applications of jump Markov processes to warrant a special treatment. The second half is a collection of applications developed at Bell Laboratories. The applications cover large areas of the theory of communication networks: circuit switched transmission, packet transmission, multiple access channels, and the M/M/1 queue. Aspects of parallel computation are covered as well including, basics of job allocation, rollback-based parallel simulation, assorted priority queueing models that might be used in performance models of various computer architectures, and asymptotic coupling of processors. These applications are thoroughly analysed using the tools developed in the first half of the book.

Originally published in 1995, Large Deviations for Performance Analysis consists of two synergistic parts. The first half develops the theory of large deviations from the beginning, through recent results on the theory for processes with boundaries, keeping to a very narrow path: continuous-time, discrete-state processes. By developing only what is needed for the applications, the theory is kept to a manageable level, both in terms of length and in terms of difficulty. Within its scope, the treatment is detailed, comprehensive and self-contained. As the book shows, there are sufficiently many interesting applications of jump Markov processes to warrant a special treatment. The second half is a collection of applications developed at Bell Laboratories. The applications cover large areas of the theory of communication networks: circuit switched transmission, packet transmission, multiple access channels, and the M/M/1 queue. Aspects of parallel computation are covered as well including, basics of job allocation, rollback-based parallel simulation, assorted priority queueing models that might be used in performance models of various computer architectures, and asymptotic coupling of processors. These applications are thoroughly analysed using the tools developed in the first half of the book.

Ageism is too often an accepted form of bias, even though the facts support the value of aging. Airline pilots forced to retire at the arbitrary age of 65 are usually at the top of their game. Forced retirement in most organizations remove highly skilled performers as well as role models and trainers for newer generations. Instead of revelling in who we are, we begin to try to look younger as soon as possible, with 16-year-old women receiving nose and breast surgery as birthday presents. People have become inured to "losing" abilities as they age instead of appreciating new abilities that only age can bestow. Everyone extols the need for gender equality, lest we lose the talents of half of our population. Yet, people over 65 are currently 15 percent of the US population (46.2 million) and is projected to rise to 34 percent. Due to the IRA legislation of the Reagan era — and the lack of need to purchase homes, college educations, cars, or health care—the discretionary assets are also substantial. It's time these people took control of their lives and influence on everything from business to politics.