Building Strategic Skills for Better Health

Michael R. Fraser, PhD, MS, CAE, FCPP, is Chief Executive Officer of the Association of State and Territorial Health Officials (ASTHO). Dr. Fraser is the co-author of Vaccinating America: The Inside Story Behind the Race to Save Lives and End a Pandemic and A Public Health Guide to Ending the Opioid Epidemic. He has also authored many research publications and articles on public health preparedness, infrastructure, and leadership. He is an affiliated faculty member at the George Mason University College of Public Health.Brian C. Castrucci, DrPH, is President and Chief Executive Officer of the de Beaumont Foundation. In partnership with a strong and dedicated team, Dr. Castrucci has built the Foundation into a leading voice in health philanthropy and public health practice. Prior to joining the de Beaumont Foundation, Dr. Castrucci spent a decade working in state and local governmental public health agencies. In addition to his practice experience, Dr. Castrucci has authorednearly 100 peer-reviewed articles and edited six books on public health. His varied background in public health research and practice gives him a unique perspective, through which he shapes and implements visionary and practical initiatives to improve public health outcomes. Most recently, he has focused on policy solutions as a path to better health; the need for better, more equitable data systems; and improvements to public health practice.

This must-have book empowers professionals to drive health equity, evidence-based programs, and policymaking toward a healthier, brighter, and more just future. Advance your public health practice by exploring the strategic skills required for success in innovation, leadership, and diversity with insights into informatics, big data, and technology.

• Introduction to the Strategic Skills FrameworkMichael R. Fraser and Brian C. Castrucci Chapter 1: What PH WINS Tells Us About the Interests, Needs, and Satisfaction of the Public Health WorkforceKatie Sellers, Moriah Robins, and Kyle Bogaert Chapter 2: Vision, Mission, Strategy, and Culture as Core Concepts of Public Health PracticeMichael R. Fraser Chapter 3: Systems Thinking for Public Health ProfessionalsJane Branscomb with James E. Dills, Glenn Landers, Karen J. Minyard, and Kristen Hassmiller Lich Chapter 4: Change Leadership: The Opportunity for a Renewed Public Health Vision Christina R. Welter, Kris Risley, Cynthia D. Lamberth, Jeannine Herrick, and Steve Orton Chapter 5: Leading Change at the Team and Organizational LevelsJeannine Herrick, Christina R. Welter, and Steve Orton Chapter 6: Leading with a Health Equity LensJewel Mullen Chapter 7: Effective CommunicationRenata Schiavo and Mayela Arana Chapter 8: Managing and Leading in a Public Health 3.0 EraMichael R. Fraser Chapter 9: Problem-Solving and Decision-Making Skills for Public Health PracticeMichael R. Fraser Chapter 10: Purpose, Passion, and the Public's Health: A Brief Guide to Employee Motivation and Engagement for Public Health Leaders and ManagersAmber Williams, Michael R. Fraser, and Robin Matthies Chapter 11: Using Data to Guide Public Health Action and Societal ChangeCatherine C. Slemp Chapter 12: Strategic Resource ManagementEdward M. Cahill Chapter 13: Justice, Equity, Diversity, and Inclusion in Public Health: Leveraging the Power of Diverse Teams to Optimize the Public's HealthMichael R. Fraser Chapter 14: Growing Strategic Skills to Support Innovation in Governmental Public HealthJessica Fisher, Reena Chudgar, and Grace Castillo Chapter 15: Overview: Moving from Programs to Policies: The Public Health Professional as Advocate Edward L. Hunter and Grace Castillo Chapter 16: Policy Development and Engagement: Turning Evidence into ActionKatrina Forrest and Shelley Hearne Chapter 17: Evidence-Based Policy Making and Public Health PracticeMarcus Plescia and Ross C. Brownson Chapter 18: Public Health Informatics, Big Data, Advanced Analytics, and Emerging TechnologyWilliam J. Kassler Chapter 19: Public Health's Essential Ingredient: Inclusive Community Engagement Manal J. Aboelata and Sheila B. Savannah Chapter 20: An Advocacy Primer for Public Health PracticeCarolyn Mullen and Laura Hanen Afterword: Leading Public Health: A Look Ahead Marissa J. Levine