A concise yet complete overview of public consciousness of new media. Boddy is a distinguished media historian, and he offers here a fascinating, fresh look at the history of the technology and social impact of cinema, early radio, television, computers, cable television, and digital media. ... Very well researched and indexed, this book should be in all collections supporting study of broadcast history, media, and communication. Essential, upper-division undergraduates and above.

• Introduction ; 1. Cinema and Wireless in Turn of the Century Imagination ; 2. The Wireless Nation: Defining Radio as a Domestic Technology ; 3. The Amateur, the Housewife, and the Salesroom Floor: The Hesitations of Postwar US TV ; 4. US Television Abroad: 1960 - 1990 ; 5. 'Mission number one is to kill TV': Remaking Domestic Television Apparatus in the 1990s ; 6. Weather Porn and the Battle for Eyeballs: The Transition to Digital Broadcasting in the US and UK ; 7. Redefining the Home Screen: The Case of the Digital Video Recorder ; 8. Marketers Strike Back: Virtual Advertising ; 9. 'How God Watches Television': Early Responses to Digital TV ; 10. High Tech in a Falling Market: Interactivity and Advertising Form in Contemporary US TV ; 11. 'Too easy, too cheap, and too fast to control': Intellectual Property Battles in Digital TV ; Select Bibliography

A concise yet complete overview of public consciousness of new media. Boddy is a distinguished media historian, and he offers here a fascinating, fresh look at the history of the technology and social impact of cinema, early radio, television, computers, cable television, and digital media. ... Very well researched and indexed, this book should be in all collections supporting study of broadcast history, media, and communication. Essential, upper-division undergraduates and above.

• Introduction ; 1. Cinema and Wireless in Turn of the Century Imagination ; 2. The Wireless Nation: Defining Radio as a Domestic Technology ; 3. The Amateur, the Housewife, and the Salesroom Floor: The Hesitations of Postwar US TV ; 4. US Television Abroad: 1960 - 1990 ; 5. 'Mission number one is to kill TV': Remaking Domestic Television Apparatus in the 1990s ; 6. Weather Porn and the Battle for Eyeballs: The Transition to Digital Broadcasting in the US and UK ; 7. Redefining the Home Screen: The Case of the Digital Video Recorder ; 8. Marketers Strike Back: Virtual Advertising ; 9. 'How God Watches Television': Early Responses to Digital TV ; 10. High Tech in a Falling Market: Interactivity and Advertising Form in Contemporary US TV ; 11. 'Too easy, too cheap, and too fast to control': Intellectual Property Battles in Digital TV ; Select Bibliography

A concise yet complete overview of public consciousness of new media. Boddy is a distinguished media historian, and he offers here a fascinating, fresh look at the history of the technology and social impact of cinema, early radio, television, computers, cable television, and digital media. ... Very well researched and indexed, this book should be in all collections supporting study of broadcast history, media, and communication. Essential, upper-division undergraduates and above.

• Introduction ; 1. Cinema and Wireless in Turn of the Century Imagination ; 2. The Wireless Nation: Defining Radio as a Domestic Technology ; 3. The Amateur, the Housewife, and the Salesroom Floor: The Hesitations of Postwar US TV ; 4. US Television Abroad: 1960 - 1990 ; 5. 'Mission number one is to kill TV': Remaking Domestic Television Apparatus in the 1990s ; 6. Weather Porn and the Battle for Eyeballs: The Transition to Digital Broadcasting in the US and UK ; 7. Redefining the Home Screen: The Case of the Digital Video Recorder ; 8. Marketers Strike Back: Virtual Advertising ; 9. 'How God Watches Television': Early Responses to Digital TV ; 10. High Tech in a Falling Market: Interactivity and Advertising Form in Contemporary US TV ; 11. 'Too easy, too cheap, and too fast to control': Intellectual Property Battles in Digital TV ; Select Bibliography