Erik Strøjer Madsen is Associate Professor at the Department of Economics and Business Economics, Aarhus University, Denmark. His research interests include industrial economics and international economics. His recent focus has been on the brewing industry, and he has published several papers on the globalization of the brewing industry. Jens Gammelgaard is a Professor MSO and head of department at Copenhagen Business School. He researches the brewery sector and international business with a focus on headquarters-subsidiary relationships. He has published in journals such as Organization Studies, British Journal of Management, and Journal of World Business.Bersant Hobdari is Associate Professor at Copenhagen Business School. His research interests span the areas of corporate governance, international business, and economics. He has researched and published on the impact of ownership types and board of directors, and the role of national governance bundles on firm operations in developed, developing, and emerging economies.

Each essay helps provide a complete understanding of the industry on a global scale. Teaching faculty could use any of the essays to explain such basic concepts as supply and demand or price promotion equations. In such scenarios, the fact that the book just happens to be about beer may be an added attraction for students.

• Erik Strøjer Madsen, Jens Gammelgaard and Bersant Hobdari: Introduction: Interaction Between Institutions and Governance Management in the Brewing Industry PART I. Institution: Formal and Informal 1: Blazenka Knezevic, Petra Skrobot and Mia Delic: Beer Brands From the Perspective of Young Consumers in Croatia, With an Emphasis on Gender Differences 2: Matthew Lehnert, Isabelle Nilsson and Neil Reid: Navigating the Regulatory Environment in American Urban Areas: The Case of American Craft Breweries 3: Sven Van Kerckhoven, Michelangelo van Meerten, Casey Wellman: The Dynamics of the Hop Industry 4: Jan Marian Lichota and John Brauer: Science Knowledge Exchange as Brewing Sector Trends Analysis: The Case of The European Brewery Convention Congress 5: Jens-Peter Loy, Thomas Glauben, and Amelie Mongrowius: Price Promotion in Space and Time: Some Evidence for the German Beer Market 6: Brett J. Stubbs: Brewing Industry Concentration and the Introduction of the Beer Excise in Australia and New Zealand in the Late Nineteenth Century PART II. Ownership: Corporate governance and Industry Consolidation 7: David Turner: The 'Largest Beer Bottlers in the World': Developing Whitbread & Co's Bottling Business, 1869-1914 8: Erik Strøjer Madsen: Branding and Consolidation in the Global Beer Market 9: Christian Garavaglia and Johan Swinnen: Industry Concentration and the Entry of Craft Producers in the Global Beer Market 10: Sven Van Kerckhoven, Michelangelo van Meerten, and Casey Wellman: Contract Brewing and its Implications for the Beer Industry 11: Martin Stack: The Internationalization of Craft Beer 12: Christopher Williams, Kanako Kitayama, and Seijiro Takeshita: Corporate Governance and Internationalization in Japanese Brewing Companies: The Cases of Suntory and Kirin Breweries 13: Neil Maltby: Corporate Governance, the Craft Brew Alliance Inc and A-B

Erik Strøjer Madsen is Associate Professor at the Department of Economics and Business Economics, Aarhus University, Denmark. His research interests include industrial economics and international economics. His recent focus has been on the brewing industry, and he has published several papers on the globalization of the brewing industry. Jens Gammelgaard is a Professor MSO and head of department at Copenhagen Business School. He researches the brewery sector and international business with a focus on headquarters-subsidiary relationships. He has published in journals such as Organization Studies, British Journal of Management, and Journal of World Business.Bersant Hobdari is Associate Professor at Copenhagen Business School. His research interests span the areas of corporate governance, international business, and economics. He has researched and published on the impact of ownership types and board of directors, and the role of national governance bundles on firm operations in developed, developing, and emerging economies.

Each essay helps provide a complete understanding of the industry on a global scale. Teaching faculty could use any of the essays to explain such basic concepts as supply and demand or price promotion equations. In such scenarios, the fact that the book just happens to be about beer may be an added attraction for students.

• Erik Strøjer Madsen, Jens Gammelgaard and Bersant Hobdari: Introduction: Interaction Between Institutions and Governance Management in the Brewing Industry PART I. Institution: Formal and Informal 1: Blazenka Knezevic, Petra Skrobot and Mia Delic: Beer Brands From the Perspective of Young Consumers in Croatia, With an Emphasis on Gender Differences 2: Matthew Lehnert, Isabelle Nilsson and Neil Reid: Navigating the Regulatory Environment in American Urban Areas: The Case of American Craft Breweries 3: Sven Van Kerckhoven, Michelangelo van Meerten, Casey Wellman: The Dynamics of the Hop Industry 4: Jan Marian Lichota and John Brauer: Science Knowledge Exchange as Brewing Sector Trends Analysis: The Case of The European Brewery Convention Congress 5: Jens-Peter Loy, Thomas Glauben, and Amelie Mongrowius: Price Promotion in Space and Time: Some Evidence for the German Beer Market 6: Brett J. Stubbs: Brewing Industry Concentration and the Introduction of the Beer Excise in Australia and New Zealand in the Late Nineteenth Century PART II. Ownership: Corporate governance and Industry Consolidation 7: David Turner: The 'Largest Beer Bottlers in the World': Developing Whitbread & Co's Bottling Business, 1869-1914 8: Erik Strøjer Madsen: Branding and Consolidation in the Global Beer Market 9: Christian Garavaglia and Johan Swinnen: Industry Concentration and the Entry of Craft Producers in the Global Beer Market 10: Sven Van Kerckhoven, Michelangelo van Meerten, and Casey Wellman: Contract Brewing and its Implications for the Beer Industry 11: Martin Stack: The Internationalization of Craft Beer 12: Christopher Williams, Kanako Kitayama, and Seijiro Takeshita: Corporate Governance and Internationalization in Japanese Brewing Companies: The Cases of Suntory and Kirin Breweries 13: Neil Maltby: Corporate Governance, the Craft Brew Alliance Inc and A-B