Media, Organizations and Identity

AvLilie Chouliaraki,M. Morsing

E-bok

PDF, Engelska, 2009

755 kr

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Beskrivning

The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.