Inbunden, Engelska, 2014

Advertising to Children

New Directions, New Media

Av Caroline Oates, M. Blades, C. Oates, F. Blumberg, B. Gunter

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Beskrivning

This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.

Produktinformation

Utgivningsdatum: 2014-08-29
Mått: 140 x 216 x 23 mm
Vikt: 499 g
Format: Inbunden
Språk: Engelska
Antal sidor: 265
Förlag: Pan Macmillan
ISBN: 9780230252028

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