Media Psychology

Gayle Brewer is a Senior Lecturer at the University of Central Lancashire, UK. She currently leads the 'Psychology of the Media' module and teaches a range of undergraduate and postgraduate courses. Her research is regularly featured in the National and International press.

"This is a much-needed and integrative introductory textbook. It provides a succinct overview of the different psychological theories that ground media psychology research, without sacrificing the complexity of the field or the many questions that arise in a rapidly evolving media landscape. I will definitely incorporate it into my Introduction to Media Psychology course." - Dr Pamela Rutledge, Fielding Graduate University and Director of the Media Psychology Research Center, USA "Brewer has made an important contribution to a growing field - this book will provide students with an invaluable grounding in Media Psychology." - Stuart Price, Reader in Media Discourse, De Montfort University, UK "The book provides a fascinating guide to media psychology and introduces a range of subjects central to the A-level syllabus. Brewer combines detailed accounts of core areas (e.g. media influence on eating behavior and violence), with contemporary issues (e.g. celebrity worship) in a clear and engaging style." - Laura Hanson, Head of A-level Psychology, Arnold School, Lancashire, UK

• Introduction; G.Brewer and S.RobinsonPART I: PERSUASION AND INFLUENCEMedia Violence; G.BrewerHealth Communication; P.Eckler and E.O'GaraBody Image and Eating Behaviour; B.Gunter and J.SmithAdvertising; G.BrewerPART II: INTERACTION WITH THE MEDIAInternet and Interaction; J.CabiriaComputer and Video Games; J.Bryce and L.K.KayeCelebrity and Parasocial Relationships; R.Lange, J.Houran and L.E.McCutcheonPART III: REPRESENTATIONPortrayal of Crime; L.HeathRace and Ethnic Stereotyping; E.BehmMorawitz and D.TaGender Stereotyping; N.SignorielliPolitics; G.G.HolykResearch Methodology; S.Robinson.