Sarah Niblock is Head of Journalism and also programme convenor for MA Journalism and MA International Journalism at Brunel University, West London, UK. She is also a freelance journalist and has written for publications including The Guardian, The Independent, The Daily Telegraph and Cosmopolitan and Company magazines.

"This timely and to-the-point book provides a fascinating overview of the crucial issues facing journalists, consumers and the industry as a whole. Niblock recognises that, post Leveson, now is the time to clarify issues such as ethics and professional standards, and does so in a way that makes it enjoyable to read." - Julie Bindel, freelance journalist and broadcaster

• AcknowledgmentsIntroduction1. From 'Trade' to 'Profession'2. Preparing Media Professionals3. The Journalistic Self4. Media Accountability5. Subverting from Within: Challenging the Professional Media6. Towards the New Media ProfessionalReferences.