Media Theories and Approaches

MARK BALNAVES is Professor of New Media at Edith Cowan University, Australia. He is an expert in audience research and conducted Australia's first major Internet diffusion and adoption study. His books include The Atlas of Media and Information (with Stephanie Hemelryk Donald and James Donald), Mobilising the Audience (co-edited with Tom O'Regan and Jason Sternberg), and Introduction to Quantitative Research Methods (co-authored with Peter Caputi). STEPHANIE HEMELRYK DONALD is Professor of Chinese Media Studies at the University of Sydney, Australia. Her publications include Public Media in China (co-edited with Michael Keane, 2001), Tourism and the Branded City: Film and Identity on the Pacific Rim (2007) and The State of China Atlas (1999, 2005, 2008).   BRIAN SHOESMITH is Professor of Media Studies and Journalism at the University of Liberal Arts, Bangladesh in Dhaka. He is alsoan Adjunct Professor at Edith Cowan University where he taught for many years. He is a founding editor with Tom O'Regan of Continuum: Journal of Media and Cultural Studies and has co-edited many books, including Refashioning Pop Music inAsia: Cosmopolitan Flows, Political Tempos, and Aesthetic Industries (with Ned Rossiter and Allen Chun).

'Media Theories and Approaches offers an exceptionally clear, well-balanced and up to date synthesis of theory and evidence in media studies. Satisfyingly global and historical in approach, its stimulating, comparative perspective will be greatly welcomed by teachers and students alike.' - Sonia Livingstone, Professor of Media and Communication, London School of Economics and Political Science 'I have been seeking a high-quality media studies textbook that I can recommend to my students for a long time. Finally, it's available! This volume will set the standard for everyone else thanks to its comprehensive coverage, clear exposition, and sincere internationalism.' - Toby Miller, Chair of Media& Cultural Studies, University of California, Riverside 'Genuinely international in outlook and presentation, the strength of Media Theories and Approaches lies in its wonderful combination of broad methodological coverage and telling example. Students and teachers are presented with a thorough introduction to the various media forms and a compelling education in the historically changing evolution of media in the Americas, Europe, East and South Asia and Australasia.' -- Tom O'Regan, Professor of Media and Cultural Studies, University of Queensland

• PART I: CONVERGENCES Introduction.- Technologizing the World.- A Global View.- PART II: THEORIES Classics in Media and Effects.- Classics in Media and Ideology.- Classics in Reasoning About Information and its Ownership.- PART III: CONTENT, AUDIENCES AND EFFECTS Information Warfare and Modern Propaganda.- Transforming Cultures.- Brand China and Bollywood India.- PART IV: STRUCTURES AND ORGANISATION Governance and Digital Identities.- Interactive Media and News.- Media Economics.- Games.- Media Research.- Conclusion.