Mark Balnaves - Böcker

This is a manageable introduction to all the theories and approaches that make up media studies. The book is accompanied by extensive textual and online resources to give readers guidance at every step. Offering a truly global approach, this is a cutting edge text for today's students seeking to understand worldwide media, past and present.

This is a manageable introduction to all the theories and approaches that make up media studies. The book is accompanied by extensive textual and online resources to give readers guidance at every step. Offering a truly global approach, this is a cutting edge text for today's students seeking to understand worldwide media, past and present.

Introduction to Quantitative Research Methods is a student-friendly introduction to quantitative research methods and basic statistics. It uses a detective theme throughout the text to show how quantitative methods have been used to solve real-life problems. The book focuses on principles and techniques that are appropriate to introductory level courses in media, psychology and sociology. Examples and illustrations are drawn from historical and contemporary research in the social sciences.

The original CD-ROM accompanying the book and its content are no longer available.

Introduction to Quantitative Research Methods is a student-friendly introduction to quantitative research methods and basic statistics. It uses a detective theme throughout the text to show how quantitative methods have been used to solve real-life problems. The book focuses on principles and techniques that are appropriate to introductory level courses in media, psychology and sociology. Examples and illustrations are drawn from historical and contemporary research in the social sciences.

The original CD-ROM accompanying the book and its content are no longer available.

A comprehensive guide to the global communications revolution. The book is presented in the form of over 50 colour maps which graphically depict the global diffusion of old and new media. As well as presenting up-to-date data, the book extrapolates trends on a wide variety of topics illustrating the huge disparities across the media world. The topics covered include: print media and the digital age; phones/mobiles; media moguls; media piracy; world music; global villages; learning online; film production; Websites of the world; advertising standards and regulation; and the world of ratings.

The Internet is a complex environment that affords many practices while constraining others. The challenge is to develop languages and tools to critically engage with these environments and to navigate the topology of being a citizen in a technologically mediated environment. This book begins this undertaking.A New Theory of Information & the Internet first documents the historical emergence of the scientific, mathematical, computing, and human communication discussions on information, together with the rise of information as a resource and a commodity. It posits that the contemporary situation has not changed in terms of resolving exactly what information might be as a real thing. What has changed is the idea of information as a resource and a commodity, which has become a cultural trope – a standard way of looking at information.In the process of examining the understanding of information and communication, this book investigates the notion of an informed citizenry and the possibilities of a public sphere/s online within the context of the increasingly ubiquitous place of the Internet in social, informational life.

The Internet is a complex environment that affords many practices while constraining others. The challenge is to develop languages and tools to critically engage with these environments and to navigate the topology of being a citizen in a technologically mediated environment. This book begins this undertaking.A New Theory of Information & the Internet first documents the historical emergence of the scientific, mathematical, computing, and human communication discussions on information, together with the rise of information as a resource and a commodity. It posits that the contemporary situation has not changed in terms of resolving exactly what information might be as a real thing. What has changed is the idea of information as a resource and a commodity, which has become a cultural trope – a standard way of looking at information.In the process of examining the understanding of information and communication, this book investigates the notion of an informed citizenry and the possibilities of a public sphere/s online within the context of the increasingly ubiquitous place of the Internet in social, informational life.

This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com.Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen. Offering the first real comparative study, it will be critical for media students and professionals.