Rating the Audience

Professor Mark Balnaves is Senior Research Fellow in New Media, in the Department of Internet Studies in the School of Media, Culture and Creative Arts, Curtin University of Technology, Australia. Professor Tom O'Regan was the Head of the School of English, Media Studies and Art History at University of Queensland from 2005-2008, Director of the Australian Key Centre for Cultural and Media Policy (1999-2002, Griffith University) and the Centre for Research in Culture and Communication (1996-1998, Murdoch University). In 2002 he was elected a Fellow of the Australian Academy of Humanities. From 2002-2003 he was the Australian UNESCO-Orbicom Professor of Communication.Ben Goldsmith is a Research Fellow at the University of Queensland.

Rating the Audience provides a useful and entertaining look at the history of audience measurement.

• Why the Ratings are Important; The Convention; The Panel and the Survey; The Audit; The Technologies of Counting; The Ratings Provider; The Networks (and Broadcasters); Advertisers and Planners; The Audience; The Critics; The Future of Ratings