Marcel Danesi is Professor and Director of the Program in Semiotics, University of Toronto. Among his publications are: Vico, Metaphor, and the Origin of Language (Indiana University Press, 1993) and Cool: The Signs and Meanings of Adolescence (University of Toronto Press, 1994).Paul Perron is Professor and Principal of University College, University of Toronto. He is author of numerous works on narratology.

• Part I: Basic Notions and ViewsWhat is Culture?The Field of Cultural SemioticsThe Signifying OrderPart II: The Semiotic Study of CultureThe BodyLanguageMetaphorSpaceArtObjectsNarrativeMedia: Television and AdvertisingPart III: A Practical SynthesisSemiotic AnalysisActivities and Questions for DiscussionBiographical SketchesGlossaryWorks Cited and General BibliographyIndex