SUSAN A. HELLWEG is Professor of Speech Communication at San Diego State University. She has been actively involved in research on political candidate image and debates for well over a decade, and has published more than forty articles, book chapters, and monographs on the subject.MICHAEL PFAU is Professor and Chair of the Department of Speech Communication at Augustana College in South Dakota. His academic interests involve argument and the broad area of social influence, with particular emphasis on political campaign communication. He has published more than thirty articles and book chapters and co-authored two previous books, including Attack Politics: Strategy and Defense with Henry Kenski (Praeger, 1990).STEVEN R. BRYDON is a Professor in the Department of Human Communication Studies at California State University, Chico. He is actively involved in research on political communication, rhetorical criticism, argumentation, and forensics, and has published widely on those subjects.

• Series Foreword by Robert E. Denton, Jr. Preface History of Television Involvement in Presidential Debates The Structure of Presidential Debate Formats The Verbal Dimension of Presidential Debates The Visual Dimension of Presidential Debates The Impacts of Presidential Debates Conclusions References Appendix Author Index Subject Index

SUSAN A. HELLWEG is Professor of Speech Communication at San Diego State University. She has been actively involved in research on political candidate image and debates for well over a decade, and has published more than forty articles, book chapters, and monographs on the subject.MICHAEL PFAU is Professor and Chair of the Department of Speech Communication at Augustana College in South Dakota. His academic interests involve argument and the broad area of social influence, with particular emphasis on political campaign communication. He has published more than thirty articles and book chapters and co-authored two previous books, including Attack Politics: Strategy and Defense with Henry Kenski (Praeger, 1990).STEVEN R. BRYDON is a Professor in the Department of Human Communication Studies at California State University, Chico. He is actively involved in research on political communication, rhetorical criticism, argumentation, and forensics, and has published widely on those subjects.

• Series Foreword by Robert E. Denton, Jr. Preface History of Television Involvement in Presidential Debates The Structure of Presidential Debate Formats The Verbal Dimension of Presidential Debates The Visual Dimension of Presidential Debates The Impacts of Presidential Debates Conclusions References Appendix Author Index Subject Index

SUSAN A. HELLWEG is Professor of Speech Communication at San Diego State University. She has been actively involved in research on political candidate image and debates for well over a decade, and has published more than forty articles, book chapters, and monographs on the subject.MICHAEL PFAU is Professor and Chair of the Department of Speech Communication at Augustana College in South Dakota. His academic interests involve argument and the broad area of social influence, with particular emphasis on political campaign communication. He has published more than thirty articles and book chapters and co-authored two previous books, including Attack Politics: Strategy and Defense with Henry Kenski (Praeger, 1990).STEVEN R. BRYDON is a Professor in the Department of Human Communication Studies at California State University, Chico. He is actively involved in research on political communication, rhetorical criticism, argumentation, and forensics, and has published widely on those subjects.

• Series Foreword by Robert E. Denton, Jr. Preface History of Television Involvement in Presidential Debates The Structure of Presidential Debate Formats The Verbal Dimension of Presidential Debates The Visual Dimension of Presidential Debates The Impacts of Presidential Debates Conclusions References Appendix Author Index Subject Index