CLAIRE C. SWANN is Emerita Director of Admissions, University of Georgia, and Educational Consultant and Chairperson of Secondary School Studies for the Southern Association of Colleges and Schools.STANLEY E. HENDERSON is Associate Vice President for enrollment management at the University of Cincinnati.

• Preface Introduction Perspectives and History Perspectives on Educational Reform by Donald Stewart Perspectives on Admission by John Casteen A Historical View of an Admissions Dilemma: Seeking Quanitity or Quality in the Student Body by Stanley E. Henderson The Admissions Officer Admissions Officer: A Profession and a Career by Claire C. Swann Competencies and Training by Stanley E. Henderson Ethics and Sensitivity to Students by Mary Lee Hoganson and Steven T. Syverson The Role of Professional Associations by Wayne E. Becraft Understanding Enrollment Management Strategic Enrollment Management by Michael G. Dolence Admissions Tools Research by Linda M. Clement and Teresa Flannery The Development of a Marketing Plan by James C. Blackburn Recruitment: Student Outreach Strategies by Joyce E. Smith Applying Technological Tools by David H. Stones Policies and Procedures by M. Overton Phelps, Parker Young, and Timothy Letzring Admissions Programs Targeting Diversity by Diana Guerrero International Students by Cliff Sjogren Collegiate Telecounseling and Recruitment Videos by Joe F. Head Admissions Partners on Campus by Kathleen G. Plante Admissions Partners Off Campus by Tim Washburn Perspectives on the Twenty-First Century Students of the Future by Greta S. Mack Appendix A: Professional Practices and Ethical Standards Appendix B: Statement of Principles of Good Practice Appendix C: Admission Decision Options in Higher Education Appendix D: Statement of Students' Rights and Responsibilities, and the Statement of Transfer Students' Rights and Responsibilities Appendix E: Statement of Practices and Courtesies Glossary Suggested Readings Index