Mass Communication Research Methods

Häftad, Engelska, 1998

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Beskrivning

Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion on how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: media organisations; the practices of media professionals; media content and representations; and media audiences. Drawing widely on examples from communications research literature, the authors describe the development and application of each method and the details of the steps involved, giving examples of research instruments as appropriate.

Produktinformation

Utgivningsdatum:1998-05-20
Mått:140 x 216 x 21 mm
Vikt:458 g
Format:Häftad
Språk:Engelska
Antal sidor:360
Förlag:Bloomsbury Publishing PLC
ISBN:9780333617106

Utforska kategorier

Sociologi inom Samhälle och politik
Medievetenskap inom Samhälle och politik
Media och underhållning inom Ekonomi och Ledarskap

Mer om författaren

ANDERS HANSEN and CHRIS NEWBOLD are Lecturers in Mass Communications at the University of Leicester. RALPH NEGRINE is Senior Lecturer in Mass Communications at the University of Leicester. All three work at the internationally known and highly regarded Leicester Centre for Mass Communication Research. SIMON COTTLE is Reader in Mass Communications at Bath College of Higher Education.

Innehållsförteckning

PART 1: INTRODUCTIONMass Communication ResearchMethods Asking the Right QuestionsPART 2: THE 'PRODUCTION' DIMENSIONResearching Media Professionals and the Production Domain Policy and Archival ResearchPART 3: MEDIA CONTENTContent AnalysisApproaches Genre and Narrative AnalysisAnalysing Visuals: Still and Moving ImagesPART 4: AUDIENCESMedia Audiences: Survey ResearchMedia Audiences: Group InterviewingPART 5: HANDLING DATAComputer-Assisted Handling and Analysis of DataAppendix: Sources, Resources, Archives and AccessReferencesIndex.