The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry.
TIM JACKSON is Principal Lecturer at the London College of Fashion specialising in luxury brand management, fashion buying and marketing. Tim had previously worked in fashion retail management and buying for a number of UK brands including Burton, Jaeger, Dash and Harrods. He consults on fashion branding and writes as both a journalist and academic researcher on fashion businessDAVID SHAW is one of the UK's leading fashion marketing& retailing academics and writers, working freelance with many international universities including the Institute Marangoni and The Dublin Institute of Technology. He has worked from shop floor to director level for many of the UK's largest fashion companies including Bhs, Debenhams, Top Shop and BurtonThey are authors of Mastering Fashion Marketing
Innehållsförteckning
IntroductionRole of Buying and Garment TechnologistRole of MerchandisingDesignMarket Planning for Fashion RetailersBuying and LawMerchandise PlanningSourcing and Supply Chain ManagementStock Management and DistributionRetail Formats and Visual MerchandisingFuture Trends in Modern Buying and MerchandisingGlossary.
