Media and Society

AvGraeme Burton

Häftad, Engelska, 2010

443 kr

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Beskrivning

This popular introductory book provides a clear introduction to the key ideas within media studies. The friendly writing style and everyday examples, which made the first edition a favourite with students and lecturers alike, has been retained and updated in this new edition.

This comprehensive text provides a wide-ranging perspective on the Media and:

Uses examples and case studies from the real world
Shows how key concepts can help us understand the relationship between the Media and society
Provides a clear explanation of how critical perspectives on the Media construct thinking about media businesses, texts and audiences

The fully updated new edition features new boxed summaries of critical approaches and key thinkers. Chapters cover the main topics that students are likely to encounter in their studies, including advertising, media and violence, news, politics, young audiences, globalization, sport, popular music and new technology.

This book is essential reading for students in Media Studies, Cultural Studies and courses with a media interest, such as Sociology and English.

Please visit our supporting website for two additional chapters on Approaches to Film and Gendered Magazines: www.openup.co.uk/burton

Produktinformation

Utgivningsdatum:2010-06-16
Mått:191 x 247 x 18 mm
Vikt:657 g
Format:Häftad
Språk:Engelska
Antal sidor:352
Upplaga:2
Förlag:McGraw-Hill Education
ISBN:9780335227235

Utforska kategorier

Medievetenskap inom Samhälle och politik

Mer om författaren

Graeme Burton has been writing books for students on media, communications and cultural studies for over 25 years and was most recently Visiting Lecturer in Media Studies, University of Teesside, UK.

Innehållsförteckning

IntroductionMedia texts: Features and deconstructionsMedia institutions: Key areas and their implications for understanding mediaAudiences and effects: Defining audiences and exploring their relationships with textsMedia - audience - influence: Questions of effects: politics, children, violencePopular music: Questioning the popular, questioning control, questioning the globalThe media and new technology: Technologies changing the media and changing consumptionAdvertising: Its relationship with media industries and with audiencesNews: Different kinds of news: Constructing the worldSport and representation: Media defining sport; sport as business; sport and meaningGlobalization and the media: Questions of power and cultural exchangeGlossaryReferencesSelected websites