Ad Worlds

Greg Myers is Professor of Rhetoric and Communication at Lancaster University, UK. Visit his blog: The Language of Blogs [http://thelanguageofblogs.typepad.com/]

'Valuable for the way it reveals the insidious complexity and importance of adverts to the media and, beyond that, to the way Western society operates.' Natfhe 'An engaging and useful book analysing various forms of contemporary British and American advertising. Across 12 lucidly written and, for the most part, lively chapters, the reader is informed, guided and entertained by the author's enthusiastic discussions of the various social worlds of advertising. A good, basic introduction to the mechanics of the advertising process.' European Journal of Communication

• What do ads do? Part 1 Inside advertising: products and positions; agency culture; globalization and global ads. Part 2 Across media: changing the mix; outdoor advertising; superbowl; interaction. Part 3 Audience research: regulation and controversy; advertising literacy.