Alex Stajković is the M. Keith Weikel Distinguished Chair in Leadership and Professor of Organizational Behavior at the University of Wisconsin-Madison. Alex earned both his Masters and Ph.D. in Organizational Behavior from the University of Nebraska-Lincoln. Alex’s research has been featured in the New York Times, Elle Magazine, and BizEd, as well as premier journals in Organizational Behavior and Psychology, such as Academy of Management Journal, Journal of Applied Psychology, Organizational Behavior and Human Decision Processes, Personnel Psychology, and Psychological Bulletin. He has taught Organizational Behavior in the Executive and Evening MBA programs, as well as in the doctoral program, at the Wisconsin School of Business for 20 years. Alex has given over 100 presentations, invited talks, and has consulted globally. For more information see his website: www.stajkovic.bizKayla Sergent is Assistant Professor of Management at Edgewood College. Kayla earned her Ph.D. in Organizational Behavior from the University of Wisconsin-Madison. Kayla’s research has been published in Journal of Business and Psychology, Applied Psychology: An International Review, Personality and Individual Differences, and Journal of Occupational and Organizational Psychology. She teaches Organizational Behavior in the Evening MBA and undergraduate programs at Edgewood College. Kayla has consulted on transformational leadership, creativity, and organizational culture. For more information see her website: www.sergent.biz

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• IntroductionPart I: The Problem and Proposed SolutionChapter 1: Skyrocketing Cognitive Load Versus the Snail’s Pace of Attentional AdaptationPart II: Theory FoundationsChapter 2: Self-Regulation Guided by Conscious Goals Chapter 3: Subconscious Processing and Cognitive AutomationChapter 4: Four Conceptual Models of Goal PrimingPart III: The Latest Empirical ResearchChapter 5: Organizational Behavior Research on Priming Goals Guided by the Auto-Motive Model: Evidence from 15 StudiesChapter 6: Organizational Behavior Research on Priming Goals Guided by the Goal Contagion ModelChapter 7: Organizational Behavior Research on Priming Self-Efficacy as a Means-to-a-GoalChapter 8: Organizational Behavior Research on Priming Goals by History of Reinforcement Chapter 9: Limitations, Methods, and Future ResearchChapter 10: Application: Is Priming Ready for Prime Time The Past is PrologueAuthor BiographiesIndex

Alex Stajković is the M. Keith Weikel Distinguished Chair in Leadership and Professor of Organizational Behavior at the University of Wisconsin-Madison. Alex earned both his Masters and Ph.D. in Organizational Behavior from the University of Nebraska-Lincoln. Alex’s research has been featured in the New York Times, Elle Magazine, and BizEd, as well as premier journals in Organizational Behavior and Psychology, such as Academy of Management Journal, Journal of Applied Psychology, Organizational Behavior and Human Decision Processes, Personnel Psychology, and Psychological Bulletin. He has taught Organizational Behavior in the Executive and Evening MBA programs, as well as in the doctoral program, at the Wisconsin School of Business for 20 years. Alex has given over 100 presentations, invited talks, and has consulted globally. For more information see his website: www.stajkovic.bizKayla Sergent is Assistant Professor of Management at Edgewood College. Kayla earned her Ph.D. in Organizational Behavior from the University of Wisconsin-Madison. Kayla’s research has been published in Journal of Business and Psychology, Applied Psychology: An International Review, Personality and Individual Differences, and Journal of Occupational and Organizational Psychology. She teaches Organizational Behavior in the Evening MBA and undergraduate programs at Edgewood College. Kayla has consulted on transformational leadership, creativity, and organizational culture. For more information see her website: www.sergent.biz

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• IntroductionPart I: The Problem and Proposed SolutionChapter 1: Skyrocketing Cognitive Load Versus the Snail’s Pace of Attentional AdaptationPart II: Theory FoundationsChapter 2: Self-Regulation Guided by Conscious Goals Chapter 3: Subconscious Processing and Cognitive AutomationChapter 4: Four Conceptual Models of Goal PrimingPart III: The Latest Empirical ResearchChapter 5: Organizational Behavior Research on Priming Goals Guided by the Auto-Motive Model: Evidence from 15 StudiesChapter 6: Organizational Behavior Research on Priming Goals Guided by the Goal Contagion ModelChapter 7: Organizational Behavior Research on Priming Self-Efficacy as a Means-to-a-GoalChapter 8: Organizational Behavior Research on Priming Goals by History of Reinforcement Chapter 9: Limitations, Methods, and Future ResearchChapter 10: Application: Is Priming Ready for Prime Time The Past is PrologueAuthor BiographiesIndex