Anxious Creativity

David Trend is Professor at the University of California, Irvine. His books include Elsewhere in America: The Crisis of Belonging in Contemporary Culture (2016), Worlding (2012), and The End of Reading (2010). Honored as a Getty Scholar, he is a former editor of the journals Afterimage and Socialist Review.

"Anxious Creativity provides an important new perspective on the broader debate over the status of creativity in American society. The disciplinary frames for this debate are extremely diverse, including academic perspectives from educational theory, sociology and cultural studies, as well as a range of important public policy debates. In addressing this complex array of issues and political concerns Trend deploys an impressive range of references, including empirical studies, scientific research, journalistic reports and a myriad of sources in contemporary critical theory. The result is a unique set of commentaries on the question of creativity that will be of interest to scholars in an equally broad range of disciplines, as well as general readers. There are many books that focus specifically on new forms of participatory culture or media, crowd sourcing, etc. but no one has yet drawn this material into dialogue with broader debates around creativity and the "creative class," theories of intersubjectivity, the arts and public policy. This book is destined to make an important contribution to policy debates over creativity and higher education." —Grant Kester, University of California, San Diego, USA"From the advent of paint-by-number artist’s kits to the publishing phenomenon of the adult coloring book to alleviate stress, from Apple’s "Think Different" campaign to Google’s DeepMind group, David Trend’s Anxious Creativity maps the vast social domains where creativity is promised as a means to sooth the anxieties of Americans and solve the economic and political crises of capitalism’s most recent twists and turns. Trend’s encyclopedic knowledge of art, cultural, social and political theory, as well as of the ever-multiplying discourses surrounding art and creativity, make Anxious Creativity a necessary book for anyone working at the intersections of these fields. But perhaps even more important, for anyone who has ever picked up a creativity self-help book (Big Magic, anyone? The Artist’s Way perhaps?) Anxious Creativity is a must read. Read this book and you’ll never be able to think of creativity in quite the same way again. That makes Anxious Creativity a formidable act of creativity in itself." —Micki McGee, Associate Professor, Sociology and American Studies, Fordham University, USA"David Trend's Anxious Creativity: When Imagination Fails is deals with several topics that are crucially important at the moment. He explores the varieties of creativity discourses and the forces that foster and impede them, making a significant contribution to the sociological literature on these topics. The book will be very attractive to scholars in critical sociology, social and cultural studies in education, cultural theory, media studies, psychology, and technology studies." —Kenneth Saltman, University of Massachusetts, Dartmouth, USA; Author of Scripted Bodies: Corporate Power, Smart Technologies, and the Undoing of Public Education

• Introduction: Imagination in Crisis PART I. CREATIVE SUBJECTS 1. Anxious Moments: Anticipation Meets Uncertainty 2. Creative You: Self-Help to the Rescue 3. The Neoliberal Imagination: When More is Not Enough PART II. CREATIVE DIFFERENCE 4. Everyday Creativity: Are We All Artists Now? 5. Creative Differences: How to Raise a Genius 6. Divine Madness: The Crazy Artist Myth PART III. CREATIVE INDUSTRIES 7. Factories of Knowledge: Why Schools Kill Creativity 8. Industries of Culture: Masterpieces vs. Dream Machines 9. Creative Economies: "Big Magic" or Empty Promises PART IV. CREATIVE SOCIETIES 10. Becoming Creative: The One and the Many 11. Distributed Creativity: Toward a Sharing Economy 12. Imaginary Worlds: Utopia and Virtuality