Eirinn Larsen is Professor of History in the Department of Archaeology, Conservation and History at the University of Oslo, Norway.Sigrun Marie Moss is Associate Professor in the Department of Psychology at the University of Oslo, Norway.Inger Skjelsbæk is Professor at the Center for Gender Research and the Center for Research on Extremism at the University of Oslo, Norway.

• Foreword Introduction 1. ‘The Gender-progressive Nordics’: A Matter of History 2. Variations on Shared Themes: Branding the Nordics as Gender-equal 3. Applying the Brand or Not? Challenges of Nordicity and Gender Equality in Scandinavian Diplomacy 4. Keeping Sweden on Top: Rape and Legal Innovation as Nation-branding 5. Trouble in Paradise? Icelandic Gender-equality Imaginaries, National Rebranding and International Reification 6. Protecting the Brand? The Hesitant Incorporation of Gender Equality in the Peace Nation 7. A Useful Tool? Images of the Nordics in Swiss Quota Debates 8. Silenced at the Border: Norwegian Gender-equality Policies in National Branding 9. Not So Exceptional After All? Nordic Gender Equality and Controversies Linked to the Convention on the Elimination of All Forms of Discrimination Against Women 10. Creating Gender Exceptionalism: The Role of Global Indexes Afterword: Gendering the Brand?

Eirinn Larsen is Professor of History in the Department of Archaeology, Conservation and History at the University of Oslo, Norway.Sigrun Marie Moss is Associate Professor in the Department of Psychology at the University of Oslo, Norway.Inger Skjelsbæk is Professor at the Center for Gender Research and the Center for Research on Extremism at the University of Oslo, Norway.

• Foreword Introduction 1. ‘The Gender-progressive Nordics’: A Matter of History 2. Variations on Shared Themes: Branding the Nordics as Gender-equal 3. Applying the Brand or Not? Challenges of Nordicity and Gender Equality in Scandinavian Diplomacy 4. Keeping Sweden on Top: Rape and Legal Innovation as Nation-branding 5. Trouble in Paradise? Icelandic Gender-equality Imaginaries, National Rebranding and International Reification 6. Protecting the Brand? The Hesitant Incorporation of Gender Equality in the Peace Nation 7. A Useful Tool? Images of the Nordics in Swiss Quota Debates 8. Silenced at the Border: Norwegian Gender-equality Policies in National Branding 9. Not So Exceptional After All? Nordic Gender Equality and Controversies Linked to the Convention on the Elimination of All Forms of Discrimination Against Women 10. Creating Gender Exceptionalism: The Role of Global Indexes Afterword: Gendering the Brand?

Eirinn Larsen is Professor of History in the Department of Archaeology, Conservation and History at the University of Oslo, Norway.Sigrun Marie Moss is Associate Professor in the Department of Psychology at the University of Oslo, Norway.Inger Skjelsbæk is Professor at the Center for Gender Research and the Center for Research on Extremism at the University of Oslo, Norway.

• Foreword Introduction 1. ‘The Gender-progressive Nordics’: A Matter of History 2. Variations on Shared Themes: Branding the Nordics as Gender-equal 3. Applying the Brand or Not? Challenges of Nordicity and Gender Equality in Scandinavian Diplomacy 4. Keeping Sweden on Top: Rape and Legal Innovation as Nation-branding 5. Trouble in Paradise? Icelandic Gender-equality Imaginaries, National Rebranding and International Reification 6. Protecting the Brand? The Hesitant Incorporation of Gender Equality in the Peace Nation 7. A Useful Tool? Images of the Nordics in Swiss Quota Debates 8. Silenced at the Border: Norwegian Gender-equality Policies in National Branding 9. Not So Exceptional After All? Nordic Gender Equality and Controversies Linked to the Convention on the Elimination of All Forms of Discrimination Against Women 10. Creating Gender Exceptionalism: The Role of Global Indexes Afterword: Gendering the Brand?