Lesley Henderson is a Sociologist and Senior Lecturer in Social and Political Sciences at Brunel University, UK. Her expertise is in communications and social change, and she has published widely on media and public health, science and environmental communication.Shona Hilton is Deputy Director of the MRC/CSO Social and Public Health Sciences Unit and co-leads a research programme on public health policy at the University of Glasgow, UK. Her research focuses on macro level determinants of public health and the framing of policy debates through scientific, political and media channels. Judith Green is Professor of Sociology in the School of Population and Environmental Sciences at King’s College London, UK, where she co-directs the Social Science and Public Health Institute.

• Preface: Media, Evidence and Debate Introduction – The media and public health: where next for critical analysis? 1. How the food, beverage and alcohol industries presented the Public Health Responsibility Deal in UK print and online media reports 2. Public engagement and the role of the media in post-marketing drug safety: the case of Eltroxin® (levothyroxine) in New Zealand 3. How alcohol marketing engages users with alcohol brand content on Facebook: an Indian and Australian perspective 4. ‘To drink or not to drink’: media framing of evidence and debate about alcohol consumption in pregnancy 5. Working up a lather: the rise (and fall?) of hand hygiene in Canadian newspapers, 1986–2015 6. Diet, exercise…and drugs: social constructions of healthy lifestyles in weight-related prescription drug advertisements 7. ‘I cannot explain it. I knew it was wrong’: a public account of cigarette smoking in pregnancy 8. Perception and translation of numbers: the case of a health campaign in Denmark 9. Newspaper coverage of childhood immunisation in Australia: a lens into conflicts within public health 10. Is social isolation a public health issue? A media analysis in Aotearoa/New Zealand

Lesley Henderson is a Sociologist and Senior Lecturer in Social and Political Sciences at Brunel University, UK. Her expertise is in communications and social change, and she has published widely on media and public health, science and environmental communication.Shona Hilton is Deputy Director of the MRC/CSO Social and Public Health Sciences Unit and co-leads a research programme on public health policy at the University of Glasgow, UK. Her research focuses on macro level determinants of public health and the framing of policy debates through scientific, political and media channels. Judith Green is Professor of Sociology in the School of Population and Environmental Sciences at King’s College London, UK, where she co-directs the Social Science and Public Health Institute.

• Preface: Media, Evidence and Debate Introduction – The media and public health: where next for critical analysis? 1. How the food, beverage and alcohol industries presented the Public Health Responsibility Deal in UK print and online media reports 2. Public engagement and the role of the media in post-marketing drug safety: the case of Eltroxin® (levothyroxine) in New Zealand 3. How alcohol marketing engages users with alcohol brand content on Facebook: an Indian and Australian perspective 4. ‘To drink or not to drink’: media framing of evidence and debate about alcohol consumption in pregnancy 5. Working up a lather: the rise (and fall?) of hand hygiene in Canadian newspapers, 1986–2015 6. Diet, exercise…and drugs: social constructions of healthy lifestyles in weight-related prescription drug advertisements 7. ‘I cannot explain it. I knew it was wrong’: a public account of cigarette smoking in pregnancy 8. Perception and translation of numbers: the case of a health campaign in Denmark 9. Newspaper coverage of childhood immunisation in Australia: a lens into conflicts within public health 10. Is social isolation a public health issue? A media analysis in Aotearoa/New Zealand

Lesley Henderson is a Sociologist and Senior Lecturer in Social and Political Sciences at Brunel University, UK. Her expertise is in communications and social change, and she has published widely on media and public health, science and environmental communication.Shona Hilton is Deputy Director of the MRC/CSO Social and Public Health Sciences Unit and co-leads a research programme on public health policy at the University of Glasgow, UK. Her research focuses on macro level determinants of public health and the framing of policy debates through scientific, political and media channels. Judith Green is Professor of Sociology in the School of Population and Environmental Sciences at King’s College London, UK, where she co-directs the Social Science and Public Health Institute.

• Preface: Media, Evidence and Debate Introduction – The media and public health: where next for critical analysis? 1. How the food, beverage and alcohol industries presented the Public Health Responsibility Deal in UK print and online media reports 2. Public engagement and the role of the media in post-marketing drug safety: the case of Eltroxin® (levothyroxine) in New Zealand 3. How alcohol marketing engages users with alcohol brand content on Facebook: an Indian and Australian perspective 4. ‘To drink or not to drink’: media framing of evidence and debate about alcohol consumption in pregnancy 5. Working up a lather: the rise (and fall?) of hand hygiene in Canadian newspapers, 1986–2015 6. Diet, exercise…and drugs: social constructions of healthy lifestyles in weight-related prescription drug advertisements 7. ‘I cannot explain it. I knew it was wrong’: a public account of cigarette smoking in pregnancy 8. Perception and translation of numbers: the case of a health campaign in Denmark 9. Newspaper coverage of childhood immunisation in Australia: a lens into conflicts within public health 10. Is social isolation a public health issue? A media analysis in Aotearoa/New Zealand