Celia Lury lectures in Women’s Studies and Cultural Studies in the sociology department of Lancaster University.

• 1 INTRODUCTION Part I Regimes of rights 2 FROM REPETITION TO REPLICATION 3 REPLICATION, NOVELTY AND REACTIVATION 4 BRANDING, TRADEMARK AND THE VIRTUAL AUDIENCE Part II Technologies of reproduction 5 MECHANICAL REPRODUCTION: PRINT, LITERACY AND THE PUBLIC SPHERE 6 ELECTRONIC REPRODUCTION: BROADCASTING, WATCHING AND PUBLIC SERVICE 7 MICRO-ELECTRONIC REPRODUCTION: COMMUNICATION, THE FLOW OF INFORMATION AND USERS 8 TECHNOLOGIES OF CULTURE AND GENDER 9 SIMULATION, GENDER AND CONTEMPORARY CULTURE

Celia Lury lectures in Women’s Studies and Cultural Studies in the sociology department of Lancaster University.

• 1 INTRODUCTION Part I Regimes of rights 2 FROM REPETITION TO REPLICATION 3 REPLICATION, NOVELTY AND REACTIVATION 4 BRANDING, TRADEMARK AND THE VIRTUAL AUDIENCE Part II Technologies of reproduction 5 MECHANICAL REPRODUCTION: PRINT, LITERACY AND THE PUBLIC SPHERE 6 ELECTRONIC REPRODUCTION: BROADCASTING, WATCHING AND PUBLIC SERVICE 7 MICRO-ELECTRONIC REPRODUCTION: COMMUNICATION, THE FLOW OF INFORMATION AND USERS 8 TECHNOLOGIES OF CULTURE AND GENDER 9 SIMULATION, GENDER AND CONTEMPORARY CULTURE