Barrie Gunter is a psychologist by training who worked in the broadcasting industry before moving to the academic world. He has specialised in the study of the psychological impacts of television and the Internet. He has produced 70 books and more than five hundred other publications on media, marketing and business topics. He is Emeritus Professor in Media at the University of Leicester. Jill Gunter (formerly McAleer) has degrees in education, statistics and film and television and has worked in market research, teaching and educational research and management. She has written/co-written a number of books and research papers about children and television.

• 1 What is the nature of children's viewing? 2 Why do children watch TV? 3 How do children watch TV? 4 How well do children follow and understand TV? 5 Does TV improve children's knowledge? 6 Does TV teach children about social roles? 7 Does TV influence aggressive behaviour? 8 Does TV encourage good behaviour? 9 Does TV advertising affect children? 10 Does TV affect children's health orientation? 11 Does TV affect school performance? 12 How can parents influence children's viewing? 13 How can schools influence children's viewing? 14 Making the best of television

Barrie Gunter is a psychologist by training who worked in the broadcasting industry before moving to the academic world. He has specialised in the study of the psychological impacts of television and the Internet. He has produced 70 books and more than five hundred other publications on media, marketing and business topics. He is Emeritus Professor in Media at the University of Leicester. Jill Gunter (formerly McAleer) has degrees in education, statistics and film and television and has worked in market research, teaching and educational research and management. She has written/co-written a number of books and research papers about children and television.

• 1 What is the nature of children's viewing? 2 Why do children watch TV? 3 How do children watch TV? 4 How well do children follow and understand TV? 5 Does TV improve children's knowledge? 6 Does TV teach children about social roles? 7 Does TV influence aggressive behaviour? 8 Does TV encourage good behaviour? 9 Does TV advertising affect children? 10 Does TV affect children's health orientation? 11 Does TV affect school performance? 12 How can parents influence children's viewing? 13 How can schools influence children's viewing? 14 Making the best of television