Language of Advertising

Written Texts

AvAngela Goddard

Inbunden, Engelska, 2002

Del i serien Intertext

2 441 kr

Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt över 249 kr.

Fler format och utgåvor

Häftad

415 kr

Inbunden

2 513 kr

Beskrivning

The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a range of 'satellite' titles which provide students with hands-on practical experience of textual analysis through special topics. They can be used individually or in conjunction with Working with Texts. Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.The second edition has been substantially rewritten to incorporate recent developments in the field. Features include:* a range of new advertisements, from Orange to Young Person's Railcard* new material on internet advertising and its influence on paper texts* new material on advertising designed to be seen 'on the move'* new activities to support student-directed study* updated Further Reading sections and a list of URLs for students to visit.

Produktinformation

Utgivningsdatum:2002-04-11
Mått:189 x 246 x undefined mm
Vikt:430 g
Format:Inbunden
Språk:Engelska
Serie:Intertext
Antal sidor:144
Upplaga:2
Förlag:Taylor & Francis Ltd
ISBN:9780415278027

Utforska kategorier

Mer om författaren

Angela Goddard is Senior Lecturer in Language at the Centre for Human Communication, Manchester Metropolitan University and is a Chair of English Language for AS/A Level.

Recensioner i media

'A very useful selection of example texts. Provok[es] the student to pursue the social and cultural through attention to language' - Language and Literature 'The second edition of The Language of Advertising is a really useful update of a good text. The author presents interesting material in a very clear, lively, and concise manner, and includes a range of engaging exercises.' - Anne Cronin, Lancaster University

Innehållsförteckning

Acknowledgements, lntroduction, Unit one: What is an advertisement?, Unit two: Attention-seeking devices, Unit three: Writers, readers and texts, Unit four: How does that sound?, Unit five: Nautical but nice: intertextuality, Unit six: Cultural variations, Unit seven: Tricks of the trade, Unit eight: Picture me this, Unit nine: language on the move, What goes around, comes around, Commentaries on Activities, Index of terms, Further reading, References