"This is an excellent book. It offers a fascinating and lucid account of Tom Peters and his contribution. It provides powerful and persuasive insights into the management guru phenomenon while managing to combine a balanced account of Peters' work with thoughtful and engaging critique.I would highly recommend this book to both academics and students with an interest in the area". - Professor Cliff Oswick, University of Leicester"Informative and entertaining without sacrificing analysis and insight; Tom Peters has certainly changed the way in which we view management, and David Collins will doubtless change the way in which you view Tom Peters." - Professor David Buchanan, Cranfield University'

• Introduction 1. The Early Work of Tom Peters 2. The Later Work of Tom Peters: The Guru Years 3. Crazy Days Calls for Crazy Ways: Narrating Tom Peters 4. Stories and Storytelling in the Work of Tom Peters 5. Doubting Thomas

"This is an excellent book. It offers a fascinating and lucid account of Tom Peters and his contribution. It provides powerful and persuasive insights into the management guru phenomenon while managing to combine a balanced account of Peters' work with thoughtful and engaging critique.I would highly recommend this book to both academics and students with an interest in the area". - Professor Cliff Oswick, University of Leicester"Informative and entertaining without sacrificing analysis and insight; Tom Peters has certainly changed the way in which we view management, and David Collins will doubtless change the way in which you view Tom Peters." - Professor David Buchanan, Cranfield University'

• Introduction 1. The Early Work of Tom Peters 2. The Later Work of Tom Peters: The Guru Years 3. Crazy Days Calls for Crazy Ways: Narrating Tom Peters 4. Stories and Storytelling in the Work of Tom Peters 5. Doubting Thomas