Michael L. Hilt, Jeremy H. Lipschultz

"Providing a timely and insightful examination of the linkage between mass media and aging issues, Mass Media, An Aging Population and the Baby Boomers will prove a valuable resource for scholars and students in media and gerontology. This book may be used in undergraduate and graduate courses in communication, gerontology, sociology, and political science."—SirReadaLot.org"One major strength is that the authors provide a comprehensive overview of relevant theories in the media field. Every chapter presents a condensed literature review of recent studies related to specific chapter themes."—PsycCritiques

• Contents: E. Palmore, Foreword. Preface. Introduction to Mass Media, Aging Americans, and Baby Boomers. Theory and Research on Communication and Gerontology. Radio-Television News and the Elderly. Print Media and the Elderly. Entertainment Media. Advertising, Public Relations, and Advocacy. Internet and New Media. Health and Sexual Media Content. Political Issues of Media and Gerontology. Aging Americans, Mass Media, and the Future.

Michael L. Hilt, Jeremy H. Lipschultz

"Providing a timely and insightful examination of the linkage between mass media and aging issues, Mass Media, An Aging Population and the Baby Boomers will prove a valuable resource for scholars and students in media and gerontology. This book may be used in undergraduate and graduate courses in communication, gerontology, sociology, and political science."—SirReadaLot.org"One major strength is that the authors provide a comprehensive overview of relevant theories in the media field. Every chapter presents a condensed literature review of recent studies related to specific chapter themes."—PsycCritiques

• Contents: E. Palmore, Foreword. Preface. Introduction to Mass Media, Aging Americans, and Baby Boomers. Theory and Research on Communication and Gerontology. Radio-Television News and the Elderly. Print Media and the Elderly. Entertainment Media. Advertising, Public Relations, and Advocacy. Internet and New Media. Health and Sexual Media Content. Political Issues of Media and Gerontology. Aging Americans, Mass Media, and the Future.

Michael L. Hilt, Jeremy H. Lipschultz

"Providing a timely and insightful examination of the linkage between mass media and aging issues, Mass Media, An Aging Population and the Baby Boomers will prove a valuable resource for scholars and students in media and gerontology. This book may be used in undergraduate and graduate courses in communication, gerontology, sociology, and political science."—SirReadaLot.org"One major strength is that the authors provide a comprehensive overview of relevant theories in the media field. Every chapter presents a condensed literature review of recent studies related to specific chapter themes."—PsycCritiques

• Contents: E. Palmore, Foreword. Preface. Introduction to Mass Media, Aging Americans, and Baby Boomers. Theory and Research on Communication and Gerontology. Radio-Television News and the Elderly. Print Media and the Elderly. Entertainment Media. Advertising, Public Relations, and Advocacy. Internet and New Media. Health and Sexual Media Content. Political Issues of Media and Gerontology. Aging Americans, Mass Media, and the Future.