Ray DiZazzo is the author of four other books on corporate media published by Focal Press, including Corporate Media Production (2003) and Directing Corporate Video (1993). He has also produced hundreds of corporate media projects and received numerous awards, including ITVA and Telly awards.

"Ray’s hands-on approach to producing corporate videos is on the money. The more you have figured out the details of your production prior to your shoot, the more you can duck and weave when issues do arise – whether you’re tasked with fixing a sudden script or location problem, cutting around a poor actor’s performance, or dealing with an unforeseen video tape problem in Post. The result is a production that comes in under budget and meets your client’s objectives."—Ralph Phillips, Blue Monarch LA Productions"Ray DiZazzo's The Corporate Media Toolkit takes you on a real-life journey every writer, producer or director faces daily working on industrial videos. This book is easy to read and filled with many personal experiences and proven guidelines. I strongly recommend this book to anyone working in corporate videos today."—Jose Altonaga, Producer/Director, Altonaga Productions"Ray never lost sight of my motivation and goals for a project. His attention to detail and inclusion of my input created a trust that brought out the results we needed and wanted in a professional manner. Ray’s book readily captured my experiences with him, using a direct and simple approach to realizing my goals in a film format."—Chris L. Van Buren, Former Customer Relations Manager at GTE Telecommunications

• Introduction: 1. A Cut Above2. Sensibilities3. Project Inception: The Needs Analysis4. The Script5. Preproduction6. Talent7. Directing Actors on Location or in the Studio8. Production9. Postproduction10. Approvals and Client Meetings11. Signing Off... for NowAppendix 1 Shoot Breakdown in 4 StepsAppendix 2 Elements Breakdown

Ray DiZazzo is the author of four other books on corporate media published by Focal Press, including Corporate Media Production (2003) and Directing Corporate Video (1993). He has also produced hundreds of corporate media projects and received numerous awards, including ITVA and Telly awards.

"Ray’s hands-on approach to producing corporate videos is on the money. The more you have figured out the details of your production prior to your shoot, the more you can duck and weave when issues do arise – whether you’re tasked with fixing a sudden script or location problem, cutting around a poor actor’s performance, or dealing with an unforeseen video tape problem in Post. The result is a production that comes in under budget and meets your client’s objectives."—Ralph Phillips, Blue Monarch LA Productions"Ray DiZazzo's The Corporate Media Toolkit takes you on a real-life journey every writer, producer or director faces daily working on industrial videos. This book is easy to read and filled with many personal experiences and proven guidelines. I strongly recommend this book to anyone working in corporate videos today."—Jose Altonaga, Producer/Director, Altonaga Productions"Ray never lost sight of my motivation and goals for a project. His attention to detail and inclusion of my input created a trust that brought out the results we needed and wanted in a professional manner. Ray’s book readily captured my experiences with him, using a direct and simple approach to realizing my goals in a film format."—Chris L. Van Buren, Former Customer Relations Manager at GTE Telecommunications

• Introduction: 1. A Cut Above2. Sensibilities3. Project Inception: The Needs Analysis4. The Script5. Preproduction6. Talent7. Directing Actors on Location or in the Studio8. Production9. Postproduction10. Approvals and Client Meetings11. Signing Off... for NowAppendix 1 Shoot Breakdown in 4 StepsAppendix 2 Elements Breakdown

Ray DiZazzo is the author of four other books on corporate media published by Focal Press, including Corporate Media Production (2003) and Directing Corporate Video (1993). He has also produced hundreds of corporate media projects and received numerous awards, including ITVA and Telly awards.

"Ray’s hands-on approach to producing corporate videos is on the money. The more you have figured out the details of your production prior to your shoot, the more you can duck and weave when issues do arise – whether you’re tasked with fixing a sudden script or location problem, cutting around a poor actor’s performance, or dealing with an unforeseen video tape problem in Post. The result is a production that comes in under budget and meets your client’s objectives."—Ralph Phillips, Blue Monarch LA Productions"Ray DiZazzo's The Corporate Media Toolkit takes you on a real-life journey every writer, producer or director faces daily working on industrial videos. This book is easy to read and filled with many personal experiences and proven guidelines. I strongly recommend this book to anyone working in corporate videos today."—Jose Altonaga, Producer/Director, Altonaga Productions"Ray never lost sight of my motivation and goals for a project. His attention to detail and inclusion of my input created a trust that brought out the results we needed and wanted in a professional manner. Ray’s book readily captured my experiences with him, using a direct and simple approach to realizing my goals in a film format."—Chris L. Van Buren, Former Customer Relations Manager at GTE Telecommunications

• Introduction: 1. A Cut Above2. Sensibilities3. Project Inception: The Needs Analysis4. The Script5. Preproduction6. Talent7. Directing Actors on Location or in the Studio8. Production9. Postproduction10. Approvals and Client Meetings11. Signing Off... for NowAppendix 1 Shoot Breakdown in 4 StepsAppendix 2 Elements Breakdown