Wong Heung-Wah is Programme Director of Global Creative Industries at The University of Hong Kong. Yau Hoi-yan is an Associate Professor in the Graduate School of Humanities and Social Sciences at University of Tsukuba, Japan

'Japanese pornography and adult videos are big business in East Asia and beyond. This highly readable and enlightening study of the impact of Japanese adult videos in Taiwan, based on years of ethnographic research, shows how Taiwanese men and women react to this genre as well as its socio-economic roles.' – Kam Louie, Author ofTheorising Chinese Masculinity'Wong and Yau provide a fascinating analysis of how Japanese pornography has become part of Taiwanese culture. Reasons for Taiwanese preference for Japanese adult videos over American AVs are convincingly argued. The candor with which informants revealed their experience demonstrates the confidence Wong and Yau were able to win. Wong and Yau spell out how Taiwanese views of pornography have been impacted by traditional Chinese values, overlain by Japanese values spread during the Japanese colonial rule, and then by Kuomintang’s Sinicization policy after the second world war, and more recent policy of loosening KMT’s grip on Taiwan.' – Harumi Befu, Emeritus Professor, Stanford University, USA

• 1. Introduction 2. Adult Videos as Japanese Cultural Product and Japanese Pornography 3. Japanese Adult Videos Coming to Taiwan 4. From Japanese AVs to Taiwanese A-pian: The (Re)production of Japanese AVs in Taiwan 5. From Japanese AVs to Chinese Gifts: The Circulation of Japanese AVs in Taiwan 6. The Taste of Taiwanese Men and Women for Pornography 7. The Instrumental Interests of Japanese AVs to Individual Taiwanese Men 8. The Instrumental Interests of Pornography to Individual Taiwanese Women 9. Conclusion