Albert Moran is Professor in the School of Humanities at Griffith University where he researches cross-border trade in TV formats; screen geographies, and Australian screen history. He has edited and authored publications include over 20 books. His most recent is New Television: Globalization and the East Asian Imagination (Hong Kong University Press 2007).Michael Keane is a Centre Fellow at the Australian Research Council Centre of Excellence for Creative Industries and Innovation (CCI) at Queensland University of Technology, Brisbane. Michael is author of Created in China: the Great New Leap Forward (2007).

• 1. Introduction: The global flow of creative ideas Albert Moran and Michael Keane Part I: Media Cultures 2. Global franchising, local customizing: The cultural economy of TV program formats Albert Moran 3. ‘Dancing with my darlin’’: Patti Page and adaptation in pop music Anthony May 4. Romance in foreign accents: Harlequin-Mills & Boon in Australia Kelly McWilliam 5. Strategic regionalization in marketing campaigns: Beyond the standardization/glocalization debate John Sinclair and Rowan Wilken Part II: Leisure and Entertainment Cultures 6. Recombinant Broadway Jonathan Burston 7. Global sport: Where Wembley Way meets Bollywood Boulevard David Rowe and Callum Gilmour 8. Commercialization and culture in Australian gambling Richard Woolley 9. Localizing a global amusement park: Hong Kong Disneyland Anthony Fung and Micky Lee Part III: Public Cultures 10. Architecture on the move: Urban and architectural design in Inner Mongolia Bert de Muynck 11. Great adaptations: China’s creative clusters and the new social contract Michael Keane Part IV: Consuming Cultures 12. Adapting the mobile phone: The iPhone and its consumption Gerard Goggin 13. ‘Pigeon-eyed readers’: The adaptation and formation of a global Asian fashion magazine Jinna Tay 14. Craic in a box: Commodifying and exporting the Irish pub Bill Grantham Part V: Framework 15. Afterword: Albert and Michael’s recombinant DNA Toby Miller

Albert Moran is Professor in the School of Humanities at Griffith University where he researches cross-border trade in TV formats; screen geographies, and Australian screen history. He has edited and authored publications include over 20 books. His most recent is New Television: Globalization and the East Asian Imagination (Hong Kong University Press 2007).Michael Keane is a Centre Fellow at the Australian Research Council Centre of Excellence for Creative Industries and Innovation (CCI) at Queensland University of Technology, Brisbane. Michael is author of Created in China: the Great New Leap Forward (2007).

• 1. Introduction: The global flow of creative ideas Albert Moran and Michael Keane Part I: Media Cultures 2. Global franchising, local customizing: The cultural economy of TV program formats Albert Moran 3. ‘Dancing with my darlin’’: Patti Page and adaptation in pop music Anthony May 4. Romance in foreign accents: Harlequin-Mills & Boon in Australia Kelly McWilliam 5. Strategic regionalization in marketing campaigns: Beyond the standardization/glocalization debate John Sinclair and Rowan Wilken Part II: Leisure and Entertainment Cultures 6. Recombinant Broadway Jonathan Burston 7. Global sport: Where Wembley Way meets Bollywood Boulevard David Rowe and Callum Gilmour 8. Commercialization and culture in Australian gambling Richard Woolley 9. Localizing a global amusement park: Hong Kong Disneyland Anthony Fung and Micky Lee Part III: Public Cultures 10. Architecture on the move: Urban and architectural design in Inner Mongolia Bert de Muynck 11. Great adaptations: China’s creative clusters and the new social contract Michael Keane Part IV: Consuming Cultures 12. Adapting the mobile phone: The iPhone and its consumption Gerard Goggin 13. ‘Pigeon-eyed readers’: The adaptation and formation of a global Asian fashion magazine Jinna Tay 14. Craic in a box: Commodifying and exporting the Irish pub Bill Grantham Part V: Framework 15. Afterword: Albert and Michael’s recombinant DNA Toby Miller