- Häftad (Paperback / softback)
- Antal sidor
- 10th Anniversary e.
- Basic Books
- Rangaswami, J. P. (förf)/Gillmor, Dan (förf)
- 208 x 137 x 23 mm
- Antal komponenter
- 318 g
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The Cluetrain Manifesto
10th Anniversary Edition
SlutsåldTen years after Cluetrains original publication, too many companies still ignore the idea that markets are really made up of people. In our rapidly changing world, this books message is more vital than ever. Companies may be wired for business, but they still struggle with how to talk to their customers like human beings. The 10th Anniversary Edition features extensive new commentaries by industry leaders, but the core message of this modern business classic remains intact.
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"Fast Company" You might not agree with everything these Web provocateurs saybut you will ignore their ideas at your own peril. "Wall Street Journal" The pretentious, strident and absolutely brilliant creation of four marketing gurus who have renounced marketing-as-usual. "Multichannel Merchant" A book written early enough to not even contain the word blog, but more relevant now than ever. "The Gazette" (Montreal) The reason [this book] is still so attractive for businesspeople is that the four authors are, primarily, tech guysso their thoughts are pure, focused and very different from business-oriented authors. "Library Journal" A weighty work that gets at the heart of the matter: the powerful impact the Internet has had and will continue to have. "The Star" (South Africa) Almost 10 years ago [this] seminal bookset out to examine the challenges to business that the internet posedWell into the first decade of the brave new 21st century, it is clear that the changes these prophets spoke of are irreversible. "Harvard Business Review" While others work on turning the Internet into the perfect medium for reaching traditional business goals, these four Net-philes hope cyberspace will give commerce a human voice "The Miami Herald" One of the best, most eye-opening books I ever read about marketingas potent and relevant now as it was when it came out. "
Rick Levine is the founder of Seth Ellis Chocolatier. He was previously Web Architect for Sun Microsystems Java Software group.Christopher Locke blogs Mystic Bourgeoisie and Entropy Gradient Reversals from Boulder, Colorado.Doc Searls is Senior Editor of "Linux Journal," and a fellow at Harvard s Berkman Center for Internet & Society.David Weinberger is a fellow at Harvard s Berkman Center and author of "Everything Is Miscellaneous."Jake McKee is the principal and chief Ant Wrangler at Ant s Eye View, and he was previously global community relations specialist for the LEGO Company.JP Rangaswami is chief information officer of British Telecom s global IT services business.Dan Gillmor is the director of the Knight Center for Digital Media Entrepreneurship at Arizona State University s Walter Cronkite School of Journalism and Mass Communication."