Häftad, Engelska, 2010

Revenue Management for the Hospitality Industry

Av David K. Hayes, Allisha Miller

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Beskrivning

Revenue Management for the Hospitality Industry is filled with practical examples and best practices on the topic of revenue management, a critical aspect of the industry. Through numerous revenue management examples from the hospitality industry and a running case example throughout the book, students will discover how they can incorporate revenue management principles and best practices. The core of revenue management of a hospitality organisation is to, as the authors explain, "charge the right price, to the right customer, for the right product, through the right channel, at the right time." The book is intended for students with prior knowledge and understanding of the hospitality industry, and will explain what they need to know and how to be successful.

Produktinformation

Utgivningsdatum: 2010-11-19
Mått: 191 x 239 x 31 mm
Vikt: 885 g
Format: Häftad
Språk: Engelska
Antal sidor: 528
Förlag: John Wiley & Sons Inc
ISBN: 9780470393086

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Mer om författaren

David K. Hayes has more than 30 years experience in hospitality management and education. He has taught at Texas Tech University and the University of Houston. His industry experience includes serving as the Managing Owner of a hotel and conference center and a professional writer and consultant. Allisha Miller has worked in the hospitality industry in a number of different roles, most recently as director of sales and marketing of a hotel and conference center. Currently, she is a professional writer and simulation developer for hospitality industry clients.

Betyg & recensioner

1 recensioner, genomsnitt 4/5

4/5 Emelie H 2015-11-23
Många förklarande exempel på varje teoridel. Nackdelen var textens färg, måste anstränga sig extra när man läser efter som texten har en blå textur