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    1. Kultur
    2. Designböcker
    3. Grafisk design

    Graphics for Learning

    Proven Guidelines for Planning, Designing, and Evaluating Visuals in Training Materials

    AvRuth C. Clark,Chopeta Lyons

    Häftad, Engelska, 2010

    1 025 kr

    Beställningsvara. Skickas inom 5-8 vardagar. Fri frakt över 249 kr.

    Beskrivning

    Are you getting the most learning value from visuals? Thoroughly revised and updated, Graphics for Learning is the second edition of the bestselling book that summarizes the guidelines for the best use of graphics for instructional materials, including multimedia, texts, working aids, and slides. The guidelines are based on the most current empirical scientific research and are illustrated with a wealth of examples from diverse training materials. The authors show how to plan illustrations for various types of content, including facts, concepts, processes, procedures, and principles. The book also discusses technical and environmental factors that will influence how instructional professionals can apply the guidelines to their training projects. Praise for the First Edition"For years I've been looking for a book that links cognitive research on learning to graphics and instructional design. Here it is! Ruth Clark and Chopeta Lyons not only explain how to make graphics work—they've created a very interesting read, full of useful guidelines and examples."—Lynn Kearny, CPT, instructional designer and graphic communicator, Graphic Tools for Thinking and Learning"Finally! A book that integrates visual design into the larger context of instructional design and development."—Linda Lohr, Ed.D., author, Creating Graphics for Learning and assistant professor, University of Northern Colorado

    Produktinformation

    • Utgivningsdatum:2010-11-19
    • Mått:203 x 236 x 22 mm
    • Vikt:753 g
    • Format:Häftad
    • Språk:Engelska
    • Antal sidor:432
    • Upplaga:2
    • Förlag:John Wiley & Sons Inc
    • ISBN:9780470547441

    Utforska kategorier

    • Grafisk design inom Kultur
    • Ledarskapsböcker inom Ekonomi och Ledarskap

    Mer om författaren

    Dr. Ruth Colvin Clark is an instructional psychologist with a specialty in design and development of effective workforce learning. She is the author of e-Learning and the Science of Instruction and her book, Building Expertise, was awarded Outstanding Instructional Communication from the International Society of Performance Improvement. Chopeta Lyons has created award-winning print and online learning products during her twenty-five years of developing training solutions. She has directed teams of designers, writers, programmers, audio talent, graphic designers, and artists to create custom solutions for the training needs of numerous corporations and organizations. She is the author of several articles on e-learning and a college textbook, Discover Writing.

    Innehållsförteckning

    • Acknowledgments viiForeword to the Second Edition ixIntroduction: Getting the Most from This Resource xiiiSection One: The Foundation 1Chapter 1 The Power of Visuals 3Chapter 2 Three Views of Instructional Visuals 15Chapter 3 A Visual Design Model for Planning Graphics Systematically 29Section Two: How to use Visuals to Support Psychological Learning Processes 45Chapter 4 Graphics and Learning 49Chapter 5 Plan Graphics That Direct Attention 65Chapter 6 Plan Graphics That Leverage Prior Knowledge 85Chapter 7 Plan Graphics That Minimize Irrelevant Mental Load 97Chapter 8 Plan Graphics to Help Learners Build Mental Models 115Chapter 9 Plan Graphics That Support Transfer of Learning 135Chapter 10 Plan Graphics for Motivation and Learning 153Chapter 11 Plan Graphics to Leverage Individual Differences 169Section Three: How to Visualize Lesson Content 181Chapter 12 How to Visualize Procedures 185Chapter 13 How to Visualize Concepts 203Chapter 14 How to Visualize Facts 217Chapter 15 How to Visualize Processes 231Chapter 16 How to Visualize Principles 247Section Four: How to Plan and Communicate Your Visuals 265Chapter 17 Determine the Context 269Chapter 18 Design Your Visual Approach 287Chapter 19 Visualize Individual Graphics 305Chapter 20 Communicate and Lay Out Your Graphic Plans 323Chapter 21 Apply the Principles 345Glossary 368References 379About the Authors 388Index 389