Transcultural Communication

Andreas Hepp is Professor of Media and Communication Studies in the Centre for Media, Communication and Information Research (ZeMKI) at the University of Bremen, Germany. He is the author of Cultures of Mediatization (2013), co-editor, with Friedrich Krotz, of Mediatized Worlds: Culture and Society in a Media Age (2014), and co-editor, with Nick Couldry and Friedrich Krotz, of Media Events in a Global Age (2010).

"...an engaging and well-balanced introduction to contemporary developments in global media communication from a transcultural perspective...a highly stimulating read for students and novice scholars alike." - Communications - The European Journal of Communication Research

• 1 Introduction 12 Approaches to Transcultural Communication 102.1 Consequences of Globalization 132.2 Postcolonial Critique 182.3 Methodological Reflections 222.4 Integrative Analyses 283 The Regulation of Transcultural Communication 353.1 Global Commercialization and Communicative Infrastructure 393.2 State Regulation 513.3 From the Free Flow of Communication to the Regulation of Globalization 593.4 The Global Governance of Media 734 The Production of Media and their Transcultural Contexts 824.1 The Cultures of Production within Global Media Businesses 884.2 The Transculturality of Journalistic Practice 984.3 Alternative Forms of Media Production 1044.4 Media Cities as Transcultural Locations 1135 The Transculturality of Media Products 1245.1 Hollywood, Bollywood, and Nollywood 1285.2 The Import of Programs and the Adaptation of Formats 1405.3 The Articulation of News 1545.4 Media Events 1686 The Appropriation of Media and Transculturation 1796.1 The Appropriation of Media as Cultural Localization 1816.2 Media Disjunctions in a Mediatized Everyday World 1936.3 Communities and Communitization 2056.4 Media Identity and Citizenship 2167 Perspectives on Transcultural Communication 226Acknowledgements 231References 234Index 270