Regulating Style

Intellectual Property Law and the Business of Fashion in Guatemala

AvKedron Thomas

Häftad, Engelska, 2016

Del i serien University of California Press

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Beskrivning

Fashion knockoffs are everywhere. Even in the out-of-the-way markets of highland Guatemala, fake branded clothes offer a cheap, stylish alternative for people who cannot afford high-priced originals. Fashion companies have taken notice, ensuring that international trade agreements include stronger intellectual property protections to prevent brand "piracy." In Regulating Style, Kedron Thomas approaches the fashion industry from the perspective of indigenous Maya people who make and sell knockoffs, asking why they copy and wear popular brands, how they interact with legal frameworks and state institutions that criminalize their livelihood, and what is really at stake for fashion companies in the global regulation of style.

Produktinformation

Utgivningsdatum:2016-10-11
Mått:152 x 229 x 18 mm
Vikt:499 g
Format:Häftad
Språk:Engelska
Serie:University of California Press
Antal sidor:328
Förlag:University of California Press
ISBN:9780520290976

Utforska kategorier

Servicesektorn inom Ekonomi och Ledarskap
Antropologi inom Samhälle och politik
Immaterialrätt inom Juridik

Mer om författaren

Kedron Thomas is Assistant Professor of Anthropology at Washington University in St. Louis. She is coeditor, with Kevin Lewis O'Neill, of Securing the City: Neoliberalism, Space, and Insecurity in Postwar Guatemala.

Recensioner i media

"Reading Regulating Style, one could imagine the IP conditions described by Thomas as unfolding in Bangladesh, the Philippines, or any of the myriad of other places that produce clothing for the fashion industry. Alongside a historically-specific disregard for and de-legitimization of Mayan culture, the refusal to acknowledge the informal rights of clothing pirates has produced a form of colonial dispossession increasingly common around the world. However, as Thomas also shows, by appropriating a fashion brand, marginalized communities can subvert not only corporate domination and appropriation of locally-produced value, but also the socio-economic and political conditions that cause oppression."

Innehållsförteckning

List of Illustrations Acknowledgments Introduction 1. Economic Regulation and the Value of Concealment 2. The Ethics of Piracy 3. Brand Pollution 4. Fiscal and Moral Accountability 5. Making the Highlands Safe for Business Conclusion: Late Style Notes References Index