Communication Models for the Study of Mass Communications

AvDenis Mcquail,Sven Windahl

Häftad, Engelska, 1993

1 393 kr

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Beskrivning

Presents the main existing models of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models.

Produktinformation

Utgivningsdatum:1993-08-09
Mått:156 x 234 x 38 mm
Vikt:440 g
Format:Häftad
Språk:Engelska
Antal sidor:238
Upplaga:2
Förlag:Taylor & Francis Ltd
ISBN:9780582036505

Utforska kategorier

Medievetenskap inom Samhälle och politik

Recensioner i media

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Innehållsförteckning

1. Introduction 2. Basic Models 3. Personal Influence, Diffusion and Short-Term Effects of Mass Communication on Individuals 4. Effects of Mass Communication on Culture and Society 5. Audience-Centred Models 6. Media Organisation, Selection and Production 7. Planned Communication 8. New Media and The Information Society 9. International Communication Index

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