Pippa Norris is Associate Director (Research) of the Joan Shorenstein Center on the Press, Politics and Public Policy at the Kennedy School of Government, Harvard University and Professor of Politics at the University of East Anglia.

"It is certain to be a serious rival to established texts in the field." EPOP Newsletter, January 1997 "Norris's book is an admirable survey of the scholarly literature on elections since 1945. It is crammed with valuable statistics and global comparisons, but it is not disfigured by the jargon which apparently lends most psephologists their sense of professional dignity. As such, like most of the volumes in this series, its style and content are ideal for undergraduate students and for the general reader." Mark Garnett "The book is based on massive research ... which enabels her to compare changes in Britain's electoral culture with a variety of countries." Talking Politics

• List of Tables and Figures. Preface.Part I: The Nature of Electoral Change: .1. Electoral Change 1945-1970.2. Electoral Change 1970-1992.3. The British Party System.4. Explaining Electoral Change.Part II: Changes in the Electorate: .5. Theories of Change in the Electorate.6. The Partisan Identity of Voters.7. The Social Identity of Voters.Part III: Changes in the Party System:.8. Party Competition, Issues and Images.9. Party Leadership and Representatives.10. Party Campaign Organizations.Part IV: Changes in the Electoral Context: .11. Changes in Political Communications.12. The Effects of the Media.13. The Electoral System and Reform.Further Reading.Index.

Pippa Norris is Associate Director (Research) of the Joan Shorenstein Center on the Press, Politics and Public Policy at the Kennedy School of Government, Harvard University and Professor of Politics at the University of East Anglia.

"It is certain to be a serious rival to established texts in the field." EPOP Newsletter, January 1997 "Norris's book is an admirable survey of the scholarly literature on elections since 1945. It is crammed with valuable statistics and global comparisons, but it is not disfigured by the jargon which apparently lends most psephologists their sense of professional dignity. As such, like most of the volumes in this series, its style and content are ideal for undergraduate students and for the general reader." Mark Garnett "The book is based on massive research ... which enabels her to compare changes in Britain's electoral culture with a variety of countries." Talking Politics

• List of Tables and Figures. Preface.Part I: The Nature of Electoral Change: .1. Electoral Change 1945-1970.2. Electoral Change 1970-1992.3. The British Party System.4. Explaining Electoral Change.Part II: Changes in the Electorate: .5. Theories of Change in the Electorate.6. The Partisan Identity of Voters.7. The Social Identity of Voters.Part III: Changes in the Party System:.8. Party Competition, Issues and Images.9. Party Leadership and Representatives.10. Party Campaign Organizations.Part IV: Changes in the Electoral Context: .11. Changes in Political Communications.12. The Effects of the Media.13. The Electoral System and Reform.Further Reading.Index.