Richard Mead is Director of Asian Business Studies at the School of Oriental and African Studies, University of London. He has over 25 years' experience of teaching, researching and consulting in communications and management, including periods in the USA, Malaysia, Thailand, Libya, Saudi Arabia, Iran, Brazil and Sierra Leone.

• Introduction. Case 1. Introduction to Culture.Case 2. The Professor's Shoes.Case 3. The New Delhi Tea Company.Case 4. How Much Structure?.Case 5. The Pascale Automobile Company.Case 6. The European Union University Support Agency.Case 7. Asia South/Research.Case 8. Honesty and Ethics.Case 9. The Swiss-Thai Joint Venture.Case 10. Consulair.Case 11. An American Family Company.Case 12. Voxykoll.Case 13. The Korean Hotel.Case 14. The Australian Expatriate.Case 15. Job Rotation in Japan.Case 16. The Anglo-Zambian Research and Development Project.Case 17. Applying American Systems in Thailand.Case 18. Repatriation.Case 19. The Filipino who was Loyal to His Friend.Case 20. Afolayan Supplies.Case 21. When to Keep Quiet.Project 1. Comparing Cultures.Project 2. Designing a Management Study Skills Course.Project 3. Making Real Change.Project 4. Spending Money.Project 5. Transplanting a Management System.Project 6. The Ruritanian Electronics Negotiation.Project 7. Workplace Communication: Needs Analysis.Appendix: Hofstede's Model.Bibliography.Index.

Richard Mead is Director of Asian Business Studies at the School of Oriental and African Studies, University of London. He has over 25 years' experience of teaching, researching and consulting in communications and management, including periods in the USA, Malaysia, Thailand, Libya, Saudi Arabia, Iran, Brazil and Sierra Leone.

• Introduction. Case 1. Introduction to Culture.Case 2. The Professor's Shoes.Case 3. The New Delhi Tea Company.Case 4. How Much Structure?.Case 5. The Pascale Automobile Company.Case 6. The European Union University Support Agency.Case 7. Asia South/Research.Case 8. Honesty and Ethics.Case 9. The Swiss-Thai Joint Venture.Case 10. Consulair.Case 11. An American Family Company.Case 12. Voxykoll.Case 13. The Korean Hotel.Case 14. The Australian Expatriate.Case 15. Job Rotation in Japan.Case 16. The Anglo-Zambian Research and Development Project.Case 17. Applying American Systems in Thailand.Case 18. Repatriation.Case 19. The Filipino who was Loyal to His Friend.Case 20. Afolayan Supplies.Case 21. When to Keep Quiet.Project 1. Comparing Cultures.Project 2. Designing a Management Study Skills Course.Project 3. Making Real Change.Project 4. Spending Money.Project 5. Transplanting a Management System.Project 6. The Ruritanian Electronics Negotiation.Project 7. Workplace Communication: Needs Analysis.Appendix: Hofstede's Model.Bibliography.Index.