First book of its kind to examine images of women in Japanese consumerism. Explores a variety of media targeted at women - in particular magazines, but also television, popular literature and consumer trends. Covers visual and print media.
Introduction: Hiding in the light: from Oshin to Yoshimoto Banana 1 Interpreting Oshin - war, history and women in modern Japan 2 Reading Japanese in Katei Gaho: the art of being an Upper class woman 3 Antiphonal performances? Japanese women's magazines and women's voices 4 Environmentalism seen through Japanese women's magazines 5 Consuming bodies: constructing and representing the female body in contemporary Japanese print media 6 Cuties in Japan 7 The marketing of adolescence in Japan: buying and dreaming 8 Yoshimoto Banana's Kitchen, or the cultural logic of Japanese consumerism
