Japanese Consumer Behaviour

From Worker Bees to Wary Shoppers

AvJohn McCreery

Inbunden, Engelska, 2000

Del i serien ConsumAsian Series

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Beskrivning

What role does consumption play in Japanese lives that are more than study, work and shopping? How have those lives changed since World War II as Japan has wrestled with the meaning of white-collar careers, women spreading their wings, changing family values, a shrinking birth rate, an aging population? This book explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.

Produktinformation

Utgivningsdatum:2000-04-06
Mått:156 x 234 x 20 mm
Vikt:453 g
Format:Inbunden
Språk:Engelska
Serie:ConsumAsian Series
Antal sidor:278
Förlag:Taylor & Francis Ltd
ISBN:9780700712090

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Recensioner i media

'this book aptly reflects contemporary Japan its greatest contribution is the encyclopedic presentation of the Hakuhodo and HILL research. In combination with the author's own ethnographic descriptions, this data should be a welcome resource for others studying the consumer society of today's Japan.' - Millie Creighton, Monumenta Nipponica'Stimulating book.' - Dr. Flavia Monceri, Bulletin of the European Association for Japanese Studies'absorbing and stimulating' - The Japan Society

Innehållsförteckning

Introduction; Chapter 1 Material Conditions; Chapter 2 Emotional Responses; Chapter 3 That ‘Typical Japanese’, The Baby Boomer Salaryman; Chapter 4 Women Spread their Wings; Chapter 5 Ideal Couples and Other Choices; Chapter 6 What’s Happening to the Children?; Chapter 7 Growing Old in an Aging Japan; Chapter 8 Real Places, Imaginary Spaces; Chapter 9 Putting Japan in Perspective;