E. D. Dover is professor of political science, public policy, and administration at Western Oregon University.

. . . this is an accessible and comprehensive presentationof important patterns in presidential campaign advertising across the past quarter century.

• Chapter 1 Introduction and General OverviewChapter 2 Elections with Strong Incumbents: 1984 to 1996Chapter 3 Elections with Weak Incumbents: 1980 and 1992Chapter 4 Elections with Surrogate Incumbents: 1988 to 2000Chapter 5 The 2004 Election: Nomination CampaignsChapter 6 The 2004 Election: The Bush CampaignChapter 7 The 2004 Election: The Kerry CampaignChapter 8 Summary and Interpretations

E. D. Dover is professor of political science, public policy, and administration at Western Oregon University.

. . . this is an accessible and comprehensive presentationof important patterns in presidential campaign advertising across the past quarter century.

• Chapter 1 Introduction and General OverviewChapter 2 Elections with Strong Incumbents: 1984 to 1996Chapter 3 Elections with Weak Incumbents: 1980 and 1992Chapter 4 Elections with Surrogate Incumbents: 1988 to 2000Chapter 5 The 2004 Election: Nomination CampaignsChapter 6 The 2004 Election: The Bush CampaignChapter 7 The 2004 Election: The Kerry CampaignChapter 8 Summary and Interpretations

E. D. Dover is professor of political science, public policy, and administration at Western Oregon University.

. . . this is an accessible and comprehensive presentationof important patterns in presidential campaign advertising across the past quarter century.

• Chapter 1 Introduction and General OverviewChapter 2 Elections with Strong Incumbents: 1984 to 1996Chapter 3 Elections with Weak Incumbents: 1980 and 1992Chapter 4 Elections with Surrogate Incumbents: 1988 to 2000Chapter 5 The 2004 Election: Nomination CampaignsChapter 6 The 2004 Election: The Bush CampaignChapter 7 The 2004 Election: The Kerry CampaignChapter 8 Summary and Interpretations