Communicator-in-Chief

How Barack Obama Used New Media Technology to Win the White House

AvJohn Allen Hendricks,Robert E. Denton Jr.

Häftad, Engelska, 2010

Del i serien Bloomsbury Studies in Political Communication

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Beskrivning

Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the fascinating and precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American president. It was the first presidential campaign in which the Internet, the electorate, and political campaign strategies for the White House successfully converged to propel a candidate to the highest elected office in the nation. The contributors to this volume masterfully demonstrate how the Internet is to President Barack Obama what television was to President John Kennedy, thus making Obama a truly twenty-first century communicator and politician. Furthermore, Communicator-in-Chief argues that Obama's 2008 campaign strategies established a model that all future campaigns must follow to achieve any measure of success. The Barack Obama campaign team astutely discovered how to communicate and motivate not only the general electorate but also the technology-addicted Millennial Generation - a generational voting block that will be a juggernaut in future elections.

Produktinformation

Utgivningsdatum:2010-01-14
Mått:154 x 233 x 12 mm
Vikt:297 g
Format:Häftad
Språk:Engelska
Serie:Bloomsbury Studies in Political Communication
Antal sidor:188
Förlag:Bloomsbury Publishing Plc
ISBN:9780739141069

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Val och folkomröstningar inom Samhälle och politik

Mer om författaren

John Allen Hendricks is the director of the division of communication and contemporary culture and professor of communication at Stephen F. Austin State University.Robert E. Denton, Jr. is the W. Thomas Rice Chair of Leadership Studies in the Pamplin College of Business and professor and department chair of communication at Virginia Polytechnic Institute and State University.

Recensioner i media

Communicator-in-Chief is the first comprehensive treatment of the evolution and current status of new media in American election campaigns. Focusing on the game-changing election of 2008, the contributors in this impressive collection of essays explore the many ways in which digital technology, including email, Web 2.0 applications, blogs, social networking platforms, blogs, twitter, and viral videos, shapes the the relationship between candidates and voters. The essays are smart and engaging, and are well-suited for classroom use, especially as the volume addresses the significance of new communication forms for young voters.

Innehållsförteckning

Chapter 1: Political Campaigns and Communicating with the Electorate in the 21st CenturyChapter 2 : Gadgets, Gismos, and the Web 2.0 ElectionChapter 3 : RT @BarackObama We just made history: Twitter and the 2008 Presidential ElectionChapter 4 : Who Wants to Be My Friend? Obama, Youth, and Social Networks in the 2008 CampaignChapter 5 : My Fellow Blogging Americans: Weblogs and the Race for the White HouseChapter 6 : Obama and Obama Girl: YouTube, Viral Videos and the 2008 Presidential CampaignChapter 7: Email and Electoral Fortunes: Obama's Campaign Internet InsurgencyChapter 8: Game ON: Video Games and Obama's race to the White HouseChapter 9: Political Campaigns in the 21st Century: Implications of New Media Technology