John Allen Hendricks – författare

Social media are revolutionizing the American electoral process. Their integral role in facilitating campaign communication and networking has rapidly evolved into a standard element of candidate strategy, voter engagement, and media reporting.Featuring work by an esteemed line-up of contributors, Presidential Campaigning and Social Media: An Analysis of the 2012 Campaign is the first book to provide a detailed analysis of the role that social media and social networking sites (SNS)--including Facebook, Twitter, YouTube, Tumblr, Google+, Instagram, Pinterest, and others--played in the 2012 Republican presidential primaries and the general election campaign. Using both quantitative and qualitative methodological approaches, the book thoroughly examines the 2012 campaign's use of each form of social media technology and social networking sites and considers which strategies were effective in connecting with and motivating the electorate to vote. Presidential Campaigning and Social Media is ideal for courses in campaigns and elections.

International in scope, this handbook provides an overview of the historical developments and current status of the terrestrial radio industry in some of the largest and most populated countries throughout the world, with insightful and global perspectives by prominent international media scholars and examinations of over 20 countries.

The 2008 US presidential campaign saw politicians utilizing all types of new media -- Facebook, MySpace, YouTube, Twitter, e-mail, and cell phone texting – to reach voters of all ages, ethnicities, socio-economic backgrounds, and sexual orientations. This volume examines the use of these media and considers the effectiveness of reaching voters through these channels. It explores not only the use of new media and technologies but also the role these tactics played in attracting new voters and communicating with the electorate during the 2008 presidential debates. Chapters focus on how the technologies were used by candidates, the press, and voters.

The 2008 US presidential campaign saw politicians utilizing all types of new media -- Facebook, MySpace, YouTube, Twitter, e-mail, and cell phone texting – to reach voters of all ages, ethnicities, socio-economic backgrounds, and sexual orientations. This volume examines the use of these media and considers the effectiveness of reaching voters through these channels. It explores not only the use of new media and technologies but also the role these tactics played in attracting new voters and communicating with the electorate during the 2008 presidential debates. Chapters focus on how the technologies were used by candidates, the press, and voters.

The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media technologies are having on the traditional media industry from a media management perspective. Consumer behaviors and consumer expectations are being shaped by new media technologies. They now expect information on-demand and on-the-go as well as at their finger-tips via the Internet. In order to stay relevant, traditional media managers and practitioners are adapting to these consumer demands and expectations by developing new business models and new business philosophies to stay competitive. The contributors to this volume explore the business strategies being implemented by some media industries such as newspapers and the recording industry who are struggling to not only remain competitive and profitable, but also to survive. The Twenty-First-Century Media Industry provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.

The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media technologies are having on the traditional media industry from a media management perspective. Consumer behaviors and consumer expectations are being shaped by new media technologies. They now expect information on-demand and on-the-go as well as at their finger-tips via the Internet. In order to stay relevant, traditional media managers and practitioners are adapting to these consumer demands and expectations by developing new business models and new business philosophies to stay competitive. The contributors to this volume explore the business strategies being implemented by some media industries such as newspapers and the recording industry who are struggling to not only remain competitive and profitable, but also to survive. The Twenty-First-Century Media Industry provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.

Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the fascinating and precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American president. It was the first presidential campaign in which the Internet, the electorate, and political campaign strategies for the White House successfully converged to propel a candidate to the highest elected office in the nation. The contributors to this volume masterfully demonstrate how the Internet is to President Barack Obama what television was to President John Kennedy, thus making Obama a truly twenty-first century communicator and politician. Furthermore, Communicator-in-Chief argues that Obama's 2008 campaign strategies established a model that all future campaigns must follow to achieve any measure of success. The Barack Obama campaign team astutely discovered how to communicate and motivate not only the general electorate but also the technology-addicted Millennial Generation - a generational voting block that will be a juggernaut in future elections.

Within the past ten years, social media such as Twitter, Facebook, MySpace, YouTube, Flickr, and others have grown at a tremendous rate, enlisting an astronomical number of users. Social media have inevitably become an integral part of the contemporary classroom, of advertising and public relations industries, of political campaigning, and of numerous other aspects of our daily existence. Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and John Allen Hendricks, provides a comprehensive and scholarly analysis of social media. Designed as a reader for upper-level undergraduate and graduate level courses, this volume explores the emerging role and impact of social media as they evolve. The contributors examine the implementation and effect of social media in various environments, including educational settings, strategic communication (often considered to be a merging of advertising and public relations), politics, and legal and ethical issues. All chapters constitute original research while using varied research methodologies for analyzing and presenting information about social media.Social Media: Usage and Impact is a tremendous source for educators, practitioners (such as those in advertising, PR, and media industries), and librarians, among others. This collection is an essential resource for any media technology course. With the rapid proliferation and adoption of social media, it is a juggernaut that must be addressed in the higher education curriculum and research.

Winner of the 2022 Broadcast Education Association Book AwardOne of the first books to examine the status of broadcasting on its one hundredth anniversary, Radio’s Second Century investigates both vanguard and perennial topics relevant to radio’s past, present, and future. As the radio industry enters its second century of existence, it continues to be a dominant mass medium with almost total listenership saturation despite rapid technological advancements that provide alternatives for consumers. Lasting influences such as on-air personalities, audience behavior, fan relationships, and localism are analyzed as well as contemporary issues including social and digital media. Other essays examine the regulatory concerns that continue to exist for public radio, commercial radio, and community radio, and discuss the hindrances and challenges posed by government regulation with an emphasis on both American and international perspectives. Radio’s impact on cultural hegemony through creative programming content in the areas of religion, ethnic inclusivity, and gender parity is also explored. Taken together, this volume compromises a meaningful insight into the broadcast industry’s continuing power to inform and entertain listeners around the world via its oldest mass medium--radio.

Winner of the 2022 Broadcast Education Association Book AwardOne of the first books to examine the status of broadcasting on its one hundredth anniversary, Radio’s Second Century investigates both vanguard and perennial topics relevant to radio’s past, present, and future. As the radio industry enters its second century of existence, it continues to be a dominant mass medium with almost total listenership saturation despite rapid technological advancements that provide alternatives for consumers. Lasting influences such as on-air personalities, audience behavior, fan relationships, and localism are analyzed as well as contemporary issues including social and digital media. Other essays examine the regulatory concerns that continue to exist for public radio, commercial radio, and community radio, and discuss the hindrances and challenges posed by government regulation with an emphasis on both American and international perspectives. Radio’s impact on cultural hegemony through creative programming content in the areas of religion, ethnic inclusivity, and gender parity is also explored. Taken together, this volume compromises a meaningful insight into the broadcast industry’s continuing power to inform and entertain listeners around the world via its oldest mass medium--radio.

Social media and social networking services are integrated into the American political process and have profoundly influenced political communication and participation. Social media platforms have transformed the political landscape by revolutionizing information dissemination, citizen engagement, and public opinion formation and change. Politicians use social media to communicate directly with voters in an unmediated and unfiltered manner. Comparatively, voters use social media to follow the latest messaging from politicians accompanied by demonstrating their support for particular politicians. This book is a comprehensive examination of the role of digital and social media in the 2020 U.S. presidential election. Political discourse during the 2020 election revealed political disharmony and a deep political division among vast swaths of Americans that was powered, in part, by social media. This book reveals how digital and social media have reshaped power dynamics by altering the relationships among citizens, politicians, and traditional media outlets, the emergence of new influencers, and the impact of online activism on policy agendas.This book, Social Media Politics, includes scholars with varied backgrounds and experience, using both quantitative and qualitative methodologies, from leading research institutions around the nation. Students, scholars, and practitioners will gain new knowledge to more clearly understand the role social media played in the 2020 presidential campaign.

Social media and social networking services are integrated into the American political process and have profoundly influenced political communication and participation. Social media platforms have transformed the political landscape by revolutionizing information dissemination, citizen engagement, and public opinion formation and change. Politicians use social media to communicate directly with voters in an unmediated and unfiltered manner. Comparatively, voters use social media to follow the latest messaging from politicians accompanied by demonstrating their support for particular politicians. This book is a comprehensive examination of the role of digital and social media in the 2020 U.S. presidential election. Political discourse during the 2020 election revealed political disharmony and a deep political division among vast swaths of Americans that was powered, in part, by social media. This book reveals how digital and social media have reshaped power dynamics by altering the relationships among citizens, politicians, and traditional media outlets, the emergence of new influencers, and the impact of online activism on policy agendas.This book, Social Media Politics, includes scholars with varied backgrounds and experience, using both quantitative and qualitative methodologies, from leading research institutions around the nation. Students, scholars, and practitioners will gain new knowledge to more clearly understand the role social media played in the 2020 presidential campaign.

The 2022 midterms marked a transformative moment in American politics, as the combined influence of legacy media and social platforms reached new heights. Traditional outlets like television news and print journalism set the stage, while a vast digital ecosystem—spanning Facebook, TikTok, YouTube, and more—enabled campaigns to amplify messages on issues like abortion rights, the economy, and immigration. As these platforms shaped the voter experience in a fragmented and often- polarized media environment, campaigns and citizens harnessed their power to reach diverse audiences and build momentum across both established and emerging channels.This book offers a compelling, scholarly exploration of these dynamics, revealing how communication across traditional and digital media shaped an election forecasted as a Republican “red wave” but instead delivered unexpected, narrower results. Through detailed analyses, data- driven research, and case studies from high- profile races, this book uncovers how media strategies influenced voter behavior, shaped public discourse, and framed electoral outcomes. Essential for academics, political analysts, and media professionals, this work provides crucial insights into the evolving role of media in U.S. elections and the weighty implications for future democratic engagement.

The 2022 midterms marked a transformative moment in American politics, as the combined influence of legacy media and social platforms reached new heights. Traditional outlets like television news and print journalism set the stage, while a vast digital ecosystem—spanning Facebook, TikTok, YouTube, and more—enabled campaigns to amplify messages on issues like abortion rights, the economy, and immigration. As these platforms shaped the voter experience in a fragmented and often- polarized media environment, campaigns and citizens harnessed their power to reach diverse audiences and build momentum across both established and emerging channels.This book offers a compelling, scholarly exploration of these dynamics, revealing how communication across traditional and digital media shaped an election forecasted as a Republican “red wave” but instead delivered unexpected, narrower results. Through detailed analyses, data- driven research, and case studies from high- profile races, this book uncovers how media strategies influenced voter behavior, shaped public discourse, and framed electoral outcomes. Essential for academics, political analysts, and media professionals, this work provides crucial insights into the evolving role of media in U.S. elections and the weighty implications for future democratic engagement.

This book offers a comprehensive examination of midterm elections from the lens of communications and media coverage. Using a wide variety of methods, this contributed volume covers the differences, similarities, and challenges unique to midterm elections.

The media have long played an important role in the modern political process and the 2016 presidential campaign was no different. From Trump’s tweets and cable-show-call-ins to Sander’s social media machine to Clinton’s "Trump Yourself" app and podcast, journalism, social and digital media, and entertainment media were front-and-center in 2016. Clearly, political media played a dominant and disruptive role in our democratic process. This book helps to explain the role of these media and communication outlets in the 2016 presidential election. This thorough study of how political communication evolved in 2016 examines the disruptive role communication technology played in the 2016 presidential primary campaign and general election and how voters sought and received political information. The Presidency and Social Media includes top scholars from leading research institutions using various research methodologies to generate new understandings—both theoretical and practical—for students, researchers, journalists, and practitioners.

The media have long played an important role in the modern political process and the 2016 presidential campaign was no different. From Trump’s tweets and cable-show-call-ins to Sander’s social media machine to Clinton’s "Trump Yourself" app and podcast, journalism, social and digital media, and entertainment media were front-and-center in 2016. Clearly, political media played a dominant and disruptive role in our democratic process. This book helps to explain the role of these media and communication outlets in the 2016 presidential election. This thorough study of how political communication evolved in 2016 examines the disruptive role communication technology played in the 2016 presidential primary campaign and general election and how voters sought and received political information. The Presidency and Social Media includes top scholars from leading research institutions using various research methodologies to generate new understandings—both theoretical and practical—for students, researchers, journalists, and practitioners.

The 2020 United States presidential election was a pivotal moment, marked by a global pandemic, economic turmoil, and civil unrest. Amid these challenges, citizen engagement surged, driving record media ratings and the highest voter turnout since 1900. This book examines how these events reshaped political communication and the impact of social and cultural divides on the electoral process. Through an analysis of digital and social media's role in political discourse, the book explores how platforms like X/Twitter, Facebook, and TikTok altered civic engagement, influencing voter behavior and public perceptions. It also addresses misinformation, partisan polarization, and media consumption, showing how these factors fueled digital advocacy and contributed to the January 6th Capitol attack. By unpacking the complex intersection of digital communication and democracy, this work provides critical insights into the evolving landscape of U.S. politics and implications for future elections.