Radio's Second Century

John Allen Hendricks is department chair and professor of mass communication at Stephen F. Austin State University in Nacogdoches, Texas. He is the author or editor of eleven books, including The Radio Station: Broadcasting, Podcasting, and Streaming and The Palgrave Handbook of Global Radio.

“At a time when radio’s fortunes and future are being impacted by new audio technologies, it’s fitting to remind people of its continuing relevance and value in society. As radio enters its second century of public service, this volume provides readers with a full-on assessment of all aspects of the eldest electronic mass medium through a series of astutely and incisively written essays.”   - Michael C. Keith (Boston College) "How NPR can take cues from other broadcasters in its quest to broaden audience" by John Mark Dempsey (Current) Named a Radio Book of the Year: "A very stimulating and thought provoking collection of 15 essays by US and Canadian academics on various aspects of radio....Excellent."  (Communication Journal) "Very readable, well-researched...I would recommend this book to anyone with an interest in broadcasting." (Radio User Magazine) "An excellent read for a college student pursuing a degree in communications or journalism and needing insight into the radio industry. It’s also suitable for those who like to think hard about the roles that radio and audio play in our culture and how people interact with them." (Radio World) "This volume expands our understanding of radio as classic broadcasting and offers a diversity of themes relevant to its evolution. The chapters vary not only in their topics but also in their length, style, and theoretical and methodological approaches. This eclecticism may be especially useful for junior college students or new radio industry professionals in mapping the current trends and themes in radio research. Radio is entering its second century-it is already demonstrating and will undoubtedly demonstrate many more diverse paths of development." (Technology and Culture)

• ContentsForeword by Michael BrownPrefacePart I    Contemporary Radio: Social and Digital Media1          Digital Radio: Audio Listening from AM to FM to XM…and BeyondJohn Allen Hendricks and Bruce Mims2          Audience Research and Web Features of Radio Stations in a Time of UncertaintyLu Wu and Daniel Riffe 3          The Parasocial Nature of the PodcastLaith Zuraikat 4          Social Media Analytics, Radio Advertising, and Strategic PartnershipsJoseph R. Blaney Part II  Programming Matters: Localism, Personalities, and Audiences 5          The Shrinking Electronic Town Square: Localism in American Talk RadioDavid Crider6          The Fandom of Howard Stern and Its Relationship to His Success: The “King of All Media” and a Dynamic Audience  Rachel Sussman-Wander Kaplan7          The “War of the Worlds” Broadcast: Fake News or Engaging Storytelling?John F. Barber8          Unpredictable Programming: A Freeform Approach to Building AudiencesEmily W. EastonPart III Social Issues: Contemporary Overtones 9          Air to the Kingdom: Religion and the Soul of RadioMark Ward, Sr.10        “A More Inclusive Public Service”: Can NPR Serve All of America?John Mark Dempsey11        The Sound of Yellow Rain: Resisting Podcasting’s Sonic WhitenessAnjuli Joshi BrekkePart IV International Perspectives: Modern Paradigms12        Canadian Community/Campus Radio: Struggling and Coping on the Cusp of ChangeAnne F. MacLennan13        Revenge of the Nerds: How Public Radio Dominated Podcasting and Transformed Listening to Audio Brad Clark and Archie McLean14        Reproducing Analog Pathologies in the Digital Radio Landscape: The Case of GreeceMichael Nevradakis15        Almost 100 Years of Women in Radio: Where Are We Now?Simon OrderAcknowledgmentsNotes on ContributorsIndex