John Allen Hendricks is Director of the Division of Communication and Contemporary Culture, and Professor of Communication at Stephen F. Austin State University. He is the co-editor of the book Communicator-in-Chief, and he has published numerous journal articles and book chapters on political communication. He is also the author of The Presidency and Social Media.Lynda Lee Kaid is Professor of Telecommunications and Research Foundation Professor at the University of Florida. A Fulbright Scholar, she has also done work on political television in European, Asian, and Latin American countries, and is the author/editor of more than 25 books on political advertising and political communication.

"The text should be valuable to scholars in political science and communication as a primer for what will surely be exponential growth in technological innovation in presidential elections for years to come." - Pete Bicak, Communication Research Trends

• PrefaceNew TechnologiesChapter 1 "Shaping the New Presidential Campaign"Chapter 2 "From Soundbite to Textbite: Election ’08 Comments on Twitter" Chapter 3 "The Web 2.0 Election: Voter Learning in the 2008 Presidential Campaign"Chapter 4 "Evaluating Candidate E-Mail Messages in the 2008 U.S. Presidential Campaign"New Voices and New Voters Chapter 5 "Campaign 2008: Comparing YouTube, Social Networking and Other Media Use Among Younger and Older Voters"Chapter 6 "When Bloggers Attack: Examining the Effect of Negative Citizen-Initiated Campaigning in the 2008 Presidential Election"Chapter 7 "New Voices and New Voters: Ethno-Technology in Reactions to Candidate Messages in the 2008 Campaign"New Technologies and New Voices in DebatesChapter 8 "CNN’s Dial Testing of the Presidential Debates: Parameters of Discussion in Tech Driven Politics" Chapter 9 "New Media’s Contribution to Presidential Debates"Chapter 10 "The Biden-Palin 2008 Vice Presidential Debate: An Examination of Gender and Candidate Issue Expertise"Media Representations and Voter EngagementChapter 11 "Just a Hockey Mom with a Gun: Competing Views of Sarah Palin on CNN and FOX"Chapter 12 "International Coverage of the U.S. Presidential Campaign: Obamamania Around the World"