E. D. Dover is professor of political science, public policy and administration at Western Oregon University.

With the record sums being spent on presidential campaign advertisements, we really need to be 'On Message.' Fortunately, E. D. Dover's excellent new study gives us the means to follow the flurry of campaign commercials from the 2008 nomination and general election campaigns. From the earliest ads in the smallest caucus markets to the national ads of early November, On Message gives us a thorough report and a thoughtful analysis of how two crowded fields of presidential candidates introduced themselves and sold themselves to voters throughout that pivotal election year.

• Part 1 Part 1: IntroductionChapter 2 Chapter 1: Introduction and General OverviewChapter 3 Chapter 2: Overview of the Election CampaignsPart 4 Part 2: The Nomination CampaignsChapter 5 Chapter 3: Democrats: The Early VotesChapter 6 Chapter 4: Democrats: Obama Versus ClintonChapter 7 Chapter 5: The Republican Nomination CampaignPart 8 Part 3: The General ElectionChapter 9 Chapter 6: The Obama CampaignChapter 10 Chapter 7: The McCain CampaignPart 11 Part 4: ObservationsChapter 12 Chapter 8: Discussion and Conclusions13 References14 Index15 About the Author

E. D. Dover is professor of political science, public policy and administration at Western Oregon University.

With the record sums being spent on presidential campaign advertisements, we really need to be 'On Message.' Fortunately, E. D. Dover's excellent new study gives us the means to follow the flurry of campaign commercials from the 2008 nomination and general election campaigns. From the earliest ads in the smallest caucus markets to the national ads of early November, On Message gives us a thorough report and a thoughtful analysis of how two crowded fields of presidential candidates introduced themselves and sold themselves to voters throughout that pivotal election year.

• Part 1 Part 1: IntroductionChapter 2 Chapter 1: Introduction and General OverviewChapter 3 Chapter 2: Overview of the Election CampaignsPart 4 Part 2: The Nomination CampaignsChapter 5 Chapter 3: Democrats: The Early VotesChapter 6 Chapter 4: Democrats: Obama Versus ClintonChapter 7 Chapter 5: The Republican Nomination CampaignPart 8 Part 3: The General ElectionChapter 9 Chapter 6: The Obama CampaignChapter 10 Chapter 7: The McCain CampaignPart 11 Part 4: ObservationsChapter 12 Chapter 8: Discussion and Conclusions13 References14 Index15 About the Author

E. D. Dover is professor of political science, public policy and administration at Western Oregon University.

With the record sums being spent on presidential campaign advertisements, we really need to be 'On Message.' Fortunately, E. D. Dover's excellent new study gives us the means to follow the flurry of campaign commercials from the 2008 nomination and general election campaigns. From the earliest ads in the smallest caucus markets to the national ads of early November, On Message gives us a thorough report and a thoughtful analysis of how two crowded fields of presidential candidates introduced themselves and sold themselves to voters throughout that pivotal election year.

• Part 1 Part 1: IntroductionChapter 2 Chapter 1: Introduction and General OverviewChapter 3 Chapter 2: Overview of the Election CampaignsPart 4 Part 2: The Nomination CampaignsChapter 5 Chapter 3: Democrats: The Early VotesChapter 6 Chapter 4: Democrats: Obama Versus ClintonChapter 7 Chapter 5: The Republican Nomination CampaignPart 8 Part 3: The General ElectionChapter 9 Chapter 6: The Obama CampaignChapter 10 Chapter 7: The McCain CampaignPart 11 Part 4: ObservationsChapter 12 Chapter 8: Discussion and Conclusions13 References14 Index15 About the Author